As mobile networks engage in a very public ad campaign war, Verizon is named the Mobile Networks Brand of the Year among consumers according to the 2011 Harris Poll EquiTrend study. In the Mobile Networks category, Verizon is highest ranked for the second-year running over archrival AT&T. Harris Interactive announced their Technology Brands of the Year in four other major categories: Mobile Phones (Motorola), Consumer Electronics (Sony), Computer Hardware (HP), and Gaming (Nintendo). Overall, awards are given in each of 46 different categories.
Media
Posting Strategies that Encourage Engagement on Facebook.
Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.
Don Browne announces departure from NBCUniversal
NBCUniversal executive Don Browne, who will be 68 in May, has announced his plans to retire from the company. Browne has served since 2005 as President of NBCUniversal’s Spanish-language media company Telemundo Communications Group, following an extensive career with NBC News in New York and Miami. Browne’s last day will be June 3, the eighth anniversary of his arrival at Telemundo as the network’s Chief Operating Officer.
Video: Social Media is Everybody’s Job.
In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business. Available at HispanicPRpro.com and HispanicCMO.com
Social Ads spur Big Engagement Opportunities
As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.
Thalia renews syndication agreement with Citadel Media en Español.
Citadel Media en Español announced that Latina superstar Thalia has signed a multi-year renewal of her syndication agreement as host of Conexión Thalia Radio Show.
What Brand Marketers expect from Social Media Followers.
How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. Also Available at HispanicCMO.com and HispanicPRpro.com
