Media

As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.

Citadel Media en Español announced that Latina superstar Thalia has signed a multi-year renewal of her syndication agreement as host of Conexión Thalia Radio Show.

How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. Also Available at HispanicCMO.com and HispanicPRpro.com

TNS launched TNS Mobile Life 2011, a global research study about today’s mobile consumer. Now into its sixth year, TNS Mobile Life is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries.

Fox International Channels (FIC) and Fox Global Networks (FGN) announced the formation of Fox Hispanic Media (FHM), a specialized group dedicated to help marketers reach the booming U.S. Hispanic market more effectively.

As the number of US internet users and mobile device owners continues to increase, so too does the amount of online advertising channels available to local marketers looking to capitalize on this growing audience.

As mobile penetration and usage increase across the board, marketers must craft campaigns that appeal to local communities and cultural differences. Ads developed for the US or other Western markets may not have the same impact throughout the world.

Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands. Available on HispanicPRpro.com