Media

Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

The World’s Most Used Apps, by Downstream Traffic

CNN en Español announced that renowned Cuban writer and poet Wendy Guerra is joining the network as a contributor and analyst, as well as a creator of alternative content for digital and on-air platforms.

Out of home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades. Today’s OOH is as hyper-focused as any highly contextual media channel that uses data to inform campaign objectives to reach distinct audiences. Recognized historically by consumers for larger-than-life physicality, OOH offers advertisers much more with an ever-expanding array of formats and placements that reach busy consumers with relevant messages on their path to purch

Whether you call it fútbol or soccer, there’s no denying the sport’s importance within Hispanic culture.

The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami.  By Adam Jacobson – Radio TV Business Report

“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.

Ampersand, the audience-first TV advertising sales, data and technology company, announced the availability of its Total TV Measurement solution for advertisers and agencies.

As more consumers go “screen-free” radio moves to the forefront of media planning

The pandemic hit the Spanish radio industry probably harder than any other traditional media.  Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown.    By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto

THEMA America, a Canal+ group company, announced the launch of Kanal D Drama’s standalone SVOD app dedicated exclusively to Turkish dramas dubbed in Spanish.

The current study serves as an update to previous findings by evaluating top-grossing movies from 2019. The investigation assessed leading and co-leading Hispanic/Latino actors and all Hispanic/Latino speaking characters across 1,300 top-grossing films from 2007 to 2019, as well as the presence of Hispanic/Latinos working behind the camera as directors, producers, and casting directors.

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson – Radio TV Business Report

In honor of Hispanic Heritage Month, the annual four-week long celebration beginning on September 15th, Hemisphere Media Group, Inc. (HMTV) is marking the occasion by recognizing the distinct yet interconnected histories, cultures, and contributions of the nation’s largest minority group.

Telemundo Deportes presents exclusive coverage of the FIFA Futsal World Cup Lithuania 2021, the ninth edition of the quadrennial international futsal championship that brings together 24 teams from around the world. T

Telemundo Deportes announced its coverage plans for the 2021 NFL season, beginning Thursday, September 9 at 8 p.m. ET, live on Universo, TelemundoDeportes.com and the Telemundo Deportes app with NFL Kickoff 2021 featuring Tom Brady and the Super Bowl-champion Tampa Bay Buccaneers facing Dak Prescott and the Dallas Cowboys.

Gen Media Partners has announced the formation of a strategic task force to champion the power and influence of certified minority-owned and -targeted radio stations to advertisers and agencies.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.