Media

ImpreMedia announced that it has completed an unprecedented engagement study of its audience. The study demonstrates that impreMedia households are on average bigger, more connected with one another, more engaged with their media of choice, and more likely to influence the purchase decisions of others when compared to the general Hispanic market and to Spanish TV viewers in the US

According to Alejandro Sanchez – Publisher of Al Dia in Dallas, the newspaper will go from being a daily newspaper to a Wednesday and Saturday edition only. Due to their effective home delivery strategy, they already enjoy major readership increases and advertising revenue on these select days of the week.

NCC (National Cable Communications) recently blended multicultural sales into its Regional Sales and Business Development teams.

Hispanics are America’s fastest growing demographic – and, according to a just-released report from rEvolution and Knowledge Networks, 38% of U.S. Latinos say they are at least “Casual” Fans of NASCAR. But Hispanics have not learned to love the sport at the same pace as the general population, with just 7% saying they are “Avid” Fans (“very interested”). This first authoritative, in-depth study of Hispanic NASCAR Fans provides insights into the cultural values and preferences of U.S. Latinos related to the sport – and how these point to key actions for expanding Latino involvement with NASCAR.

Two years ago, in Forrester’s brand monitoring Wave, we evaluated vendors that help marketers monitor mainstream and consumer-generated media in order to identify key trends in the market. But social forces have gathered plenty of momentum since that evaluation. Today, consumers actively participate in the dialogue around the brand — witness the power of the consumer in shifting marketing strategies of brands like Dell, Motrin, and Wal-Mart. To add insult to injury, advertising distrust grows as consumers turn to their peers for product and brand recommendations.