ImpreMedia announced that it has completed an unprecedented engagement study of its audience. The study demonstrates that impreMedia households are on average bigger, more connected with one another, more engaged with their media of choice, and more likely to influence the purchase decisions of others when compared to the general Hispanic market and to Spanish TV viewers in the US
Media
Al Dia Newspaper moves to maximize readership and revenues.
According to Alejandro Sanchez – Publisher of Al Dia in Dallas, the newspaper will go from being a daily newspaper to a Wednesday and Saturday edition only. Due to their effective home delivery strategy, they already enjoy major readership increases and advertising revenue on these select days of the week.
National Cable Communications synergizes Multicultural Sales.
NCC (National Cable Communications) recently blended multicultural sales into its Regional Sales and Business Development teams.
38% of Hispanics are NASCAR Fans.
Hispanics are America’s fastest growing demographic – and, according to a just-released report from rEvolution and Knowledge Networks, 38% of U.S. Latinos say they are at least “Casual” Fans of NASCAR. But Hispanics have not learned to love the sport at the same pace as the general population, with just 7% saying they are “Avid” Fans (“very interested”). This first authoritative, in-depth study of Hispanic NASCAR Fans provides insights into the cultural values and preferences of U.S. Latinos related to the sport – and how these point to key actions for expanding Latino involvement with NASCAR.
