Media

CNN en Español presents “Don Francisco Reflexiones 2021”

In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.

Univision sets dates for 2021 Upfront & A New Vision @ Univision Presentations

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

10 Things to Consider if you have Bad Ratings

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

Strongin named SVP of Audio Sales and Client Solutions at Univision

Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.

Salem Media Group Launches La Patrona 1680 in Seattle

Salem Media Group, Inc. announced that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680.

How We Listen to Music Is Rapidly Changing

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Spanish Broadcasting System announces launch of $310 Million Senior Secured Notes offering

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

Transacting TV in 2021 and Beyond

The key areas that buyers and sellers need to resolve in the evolved TV marketplace

Univision signs on to Project OAR to advance Addressable TV Standards For Spanish-Language Audiences And Advertisers

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

“Súbete A Mi Moto” series on EstrellaTV

Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.

A Bright Outlook for Digital Out-of-Home Advertising

Sharper metrics should help to prime the DOOH market for post-pandemic growth

NAB Announces Creation of Advisory Committee Focused on Diversity, Equity and Inclusion

The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

Telemundo premieres “HOY DÍA”

Telemundo kicks off a new era in daytime programming with the introduction of “hoy Día,” set to premiere Monday, February 15 at 7am/6c.

Marketers Are Ignoring Nearly $4 Trillion In Consumer Spending

VAB’s Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power, highlights a significant disconnect between the realities of population dynamics with how advertisers are buying their TV schedules.

¡Qué Bello! Meet iHeart’s New D&I Leader

Yesenia Bello has been selected to serve as iHeartMedia’s first SVP of Diversity and Inclusion. She reports to Chief HR Offier and Chief Diversity Officer Michele Laven, who Bello will work closely with “to drive comprehensive long-term and measurable diversity and inclusion strategies across iHeartMedia.”  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

WAWA recognized Cynthia Hudson with the “Woman of the Year Award”

This past Thursday January 21st as part of the World Audiovisual Women’s Association’s (WAWA), activities in favor of women’s contribution in the audiovisual industry, Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized with the “Woman of the Year Award”.

More than two-thirds of US marketers will use influencer marketing

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

EstrellaTV renews Prime Time Talk Series ‘Tu-Night con Omar Chaparro’ for a Second Season

Estrella Media announced that it has placed a season two renewal order for its critically-acclaimed prime time talk show Tu-Night con Omar Chaparro. The new season is scheduled to premiere on January 25, 2021, at 9 p.m. ET/8 p.m. CT on EstrellaTV.

WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

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