Media

Four reasons brands should incorporate digital VOOH into their media buys

On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity.

Fútbol de Primera Radio and Verizon announced a multiyear, multiplatform media and marketing agreement, that names Verizon as an official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022, as well as the 2021 Concacaf Gold Cup, the 2022 Concacaf World Cup Qualifiers, and the Mexican National Team U.S. tour and international friendly matches.

This summer, the crack of the bat and the roar of the crowd will echo throughout neighborhood fields and Major League Stadiums. On July 2, “¡Pleibol! In the Barrios and the Big Leagues/En los barrios y las grandes ligas,” a bilingual exhibition, will open at the Smithsonian’s National Museum of American History.

Cinelatino has announced the exclusive U.S. television premiere of its musically-inspired original production, “Soy De Rancho,” featuring the Billboard Award-winning regional Mexican music star “El Komander” Alfredo Rios, on Sunday, July 4, at 11 p.m. ET / 8 p.m. PT.

Univision unveiled TUDN’s coverage of the 2021 Concacaf Gold Cup

Spanish Broadcasting System, Inc. announced radio executive Donny Hudson has been appointed as a Radio Board Member of the Florida Association of Broadcasters’ (FAB) Board of Directors.

The pandemic has changed how viewers consume TV — likely forever — and marketers will need to adapt

As consumers continue seeking more from brands than just products and services, the premise of brand promise has grown increasingly central to many core business strategies. And as brands look to showcase their individual promises, U.S. sports fans should be a key audience.

The news: The House Judiciary Committee took up legislation Wednesday targeting the monopolistic and anticompetitive practices of US tech giants, per Bloomberg. This first notable bipartisan push is aimed at reigning in Amazon, Apple, Facebook, and Google’s market dominance. Big Tech lobbyists argue that, if passed into law, the bills would curtail innovation and could upend user privacy, as well as hurt small businesses relying on their services

Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It all starts with the context of the ask and the planning of the campaign.

Entravision Communications Corporation announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.

Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.

Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

More people are now looking for the type of immersive and intimate experience that radio has long provided

Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.

Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.