ImpreMedia led in awards received by the National Association of Hispanic Publications’ (NAHP) 23rd Annual Conference with 27 awards and 9 of them Gold. The José Martí Awards for Excellence in Hispanic Print represents the most prestigious Hispanic media awards in the nation.
Media
Excellence in TV…Part 1.
If you missed PBS’s “American Experience” profile of Roberto Clemente, you missed a true classic. Filmmaker Bernardo Ruiz quite correctly characterizes his work as not only a historical film but also as “deeply spiritual.” Look, I don’t work for PBS nor are they a client but this film definitely moved me, and I think it will move others. by Manny Gonzalez – abece.
To view CLICK on El Blog above.
Online Advertising Handbook with 2008 Benchmarks.
This handbook is the most comprehensive of its type out there. The focus is to offer strategies and tactics that will help your advertising results improve.
Nielsen to report ratings for ESPN Deportes.
The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.
AHAA forms advisory council on Portable People Meter media metrics.
AHAA Chairman José López-Varela, in his first initiative as the newly elected leader of the organization, announced the formation of an Advisory Council to explore industry issues and opportunities surrounding Arbitron’s Portable People Meter (PPM).
Ads and User-Generated Content.
Despite the massive size and projected growth of the user-generated content (UGC) movement, advertising revenues alongside this content will remain relatively modest.
Can User-Generated Content Generate Revenue?
“Show me the money!”
The user-generated content movement is no longer a fad.
User-Generated content & Social Media advertising overview.
The Interactive Advertising Bureau (IAB) announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.
Online Presence Still Stumps Hispanic Print Publishers.
“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. By Roger Gonzalez – Alliance Media & Communications CLICK above on El Blog.
