ImpreMedia announced the launch of impre.com — a new online network of websites targeting the U.S. Hispanic community.
Media
Telemundo’s Billboard Latin Music Awards delivers ….
Telemundo Communications Group announced its results for the Billboard Latin Music Awards airing on Thursday, April 10th.
Trujillo – Senior Vice President & Operating Manager at Galavision Network.
Univision Communications Inc. announced the appointment of Sebastian Trujillo to the position of senior vice president and operating manager for the Galavisión Network, effective June 2, 2008. In this position, Trujillo will oversee programming, operations and production for the network.
Marketing the Broadband Triple-Play.
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing.
Hispanic radio broadcasters launch mobile marketing.
HipCricket launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.
Mobile Searchers hunt for downloads.
Looking for (hopefully free) phone content.
Google built its brand by figuring out what Internet searchers wanted. The race to do the same for mobile users is on, and since the potential mobile audience is even bigger than that for online search, the rewards for the winner promise to be high.
Online Video: A Changing Picture.
Coming soon to a screen near you: Convergence.
The term “convergence” may sound retro, a notion tossed around in the 1990s that never really came to pass. But don’t be fooled.
Comcast Spotlight & ESPN Deportes National Sports Poll.
ESPN Deportes and Comcast Spotlight, the advertising sale division of Comcast Cable, teamed up to host a luncheon at The Palms in Coral Gables for Hispanic marketing agencies in the Miami area. The luncheon was to share the findings from the first ever national ‘Hispanic Sports Poll’ conducted by ESPN Deportes.
DIRECTV MÁS launches expanded channel offering.
DIRECTV Más, DIRECTV’s Spanish and English-language programming service, will officially launch its newly expanded channel lineup at the 2008 Latin Billboards.
Univision unveils ROI Tool.
Univision Communications Inc unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. Using the power of Nielsen Media and Nielsen Homescan, Univision and Nielsen fused TV viewing data with purchase information, allowing marketers to effect their strategy for maximum return.
Social Media’s impact on Journalism.
Some time ago, a Michael Arrington post caught my attention. It asked, “If ‘Real Journalism’ Fails As A Business, Should Government Step In?” The question of what becomes of journalism in a new media world is something that has me worried (see: “All The News That’s Fit To Monetize.”)If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it?
