Media

The turbulent future of TV and how marketers can prepare

• Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
• Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

Radio’s weekly reach is now 97% of March’s numbers, as fall changes are driving more consumers to tune in. When examining AQH, which benefits from the Headphone Adjustment implemented with October 2020 measurement, listening grew 6% (4% can be attributed to the adjustment and 2% to organic growth).

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson – Radio TV Business Report

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Andres Cantor, Telemundo Deportes’ iconic sports commentator has been named the recipient of the National Soccer Hall of Fame 2020 Colin Jose Media Award. The famed commentator received one of US Soccer’s most esteemed awards during a special Telemundo Deportes broadcast on Sunday, October 25th preceding the network’s Chivas versus Cruz Azul match coverage.  As the 13th recipient of the Colin Jose award, Cantor is the first Spanish-Language broadcast personality to be honored with the award, and only the third broadcast media personality regardless of language to be honored with the award since JP Dellacamera in 2018 and Seamus Malin in 2005.

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that’s particularly relevant among younger audiences – according to research, 70% of teens now trust influencers more than they do traditional celebrities.

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

Estrella Media, Inc. announced that it has signed a co-production deal with Omar Chaparro to host a new talk show on the company’s EstrellaTV network.

In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.

Why data is the lifeblood of the advertising ecosystem in 2020

Gonzalo Del Fa, president of Group M Multicultural and chairman of the Culture Marketing Council (CMC), delivered the opening address at the 18th annual Hispanic Television Summit on Tuesday (Sept. 22), declaring that “total market is totally dead.”  By Joe Schramm, Schramm Marketing Group

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, ‘Critical Thinking.’ Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

Estrella Media announced that it has partnered with music giant Sony Music Latin for the production of a special edition of its hit talent search show Tengo Talento, Mucho Talento. The new season of Tengo Talento, Mucho Talento Edición Especial.