The two leading Spanish-language broadcasters will make upfront deals this spring, using the same currency as English-language networks. Both Univision and Telemundo will base guarantees on Nielsen’s general-market ratings, as opposed to the niche Hispanic ratings they have previously used.
Media
Biggest Ad categories on Radio remain, but spent less in ’05.
The Radio Industry had flat revenues in 2005 compared to the previous year. However, peeking behind the Industry’s sideways move, some of the largest Radio advertising categories plummeted dramatically, including a 3.3% decline from 2004 among the largest categories.
Media Monitors AirCheck Radio Spots.
Hispanic radio spots that ran from March 20 – March 26, 2006
Jorge A. Plasencia named VP/Operating Manager of Radiocadena Univisión.
Univisión Communications Inc. announced that Jorge A. Plasencia has been appointed to the newly created position of Vice President and Operating Manager, AM Stations/RadioCadena Univisión. He will be responsible for the operations – administration, programming and talent relations – of Univisión Radio’s AM properties and the RadioCadena Univisión Network.
