News
Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
More Than a Championship: A Hispanic (Cuban) American Story at the Heart of America
Monday night’s college football championship — though not a win for the University of Miami — was still a moment of jubilation. Led by Heisman Trophy winner Fernando Mendoza, the game affirmed something larger than a final score: pride, belonging, and possibility for my hometown of Miami, Florida, and for many Hispanic Americans watching across the country. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
CÍRCULO CREATIVO USA announces New Leadership
Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization.
GOYA FOODS celebrates 90 Years ……
Goya Foods, the largest Hispanic-owned food company in the United States, proudly celebrates its 90th anniversary this year, honoring a remarkable legacy of culinary success, entrepreneurship, culture, and community that began in 1936 and continues to thrive today.
PRIMO TV Powers Up2 026 with 500+ hours of New Shows
Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire.
MLK’s Dream Is Our Brief, Not a Seasonal Theme. Making His Dream Our Creative Mandate.
Martin Luther King Jr. never asked America to be polite. He asked America to be brave. As a kid growing up in Mexico, the United States was, to me, an idea before it was a country: a messy, noisy, colorful experiment that somehow kept promising more than it delivered and yet never stopped reaching for better. King’s words traveled further than any border patrol; they reached living rooms, classrooms, and later, conference rooms – including the ones where I’ve spent most of my professional life trying to convince brands that culture is not a risk, it’s a gift. By Luis Miguel Messianu
LOCAL TV AND RADIO: Helping Drive The US Economy. [REPORT]
The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio's key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and in many ways taken for granted. This analysis quantifies some of the core ways commercial local television and radio stations enhance economic productivity, efficiency and growth. Only local commercial broadcast television and radio are included in this analysis.
The New Battleground for Agency Growth: Winning the AI-Informed Prospect Experience
A key factor in agency selection is shifting fast, and it’s changing new business outcomes. By Mark Duval - Founder | Agency Growth & New Business Consultant
Starting my 25th Year at HHF
As I start not only 2026 but my 25th year with the Hispanic Heritage Foundation, I am reinvigorated by the opportunities that lie ahead in this privileged position to serve our community, serve our country, and serve everyone with whom I get to do the work. By Antonio Tijerino
Los Angeles Is the Future of the U.S. Consumer. [REPORT]
Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade.
The Future of Wine is Multicultural
The wine industry is facing a reset. Declining volumes, shifting demographics, and competitive pressures are reshaping the market. But moments of disruption also create moments of renewal—and today’s industry has a unique opportunity to reimagine its future.
Media Relations Is Not Dead. It’s Just Evolved Beyond Recognition.
Every few years, someone declares media relations dead. They point to shrinking newsrooms, fewer earned placements, social media’s rise, or the fact that a press release alone rarely moves the needle anymore. And they’re not wrong about one thing: what worked before is no longer enough. By Kimberly Cooper Ramalho - C-Suite Advisor.
HISPANIC MARKETING COUNCIL OPENS CALL FOR SUBMISSIONS FOR THE 2026 STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) opened submissions for the 2026 HMC Strategic Excellence Awards, the industry's only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking, and effectiveness in engaging Latino audiences. HMC will announce winners during the 2026 HMC Annual Summit, April 22-23, 2026, in New York City.
The Fourth Monkey has emerged………
You shouldn't have to compete with a phone for someone's attention in a meeting. By Chris Laping - The Emotional Intelligence Network
HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT.
Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s largest Hispanic Audio/Digital enterprise and Caracol Radio (“CARACOL”), Prisa’s flagship radio network in Colombia, announced today that they have joined forces to launch, operate, distribute and monetize a slate of new audio stations and live and on-demand streaming content and networks, including an award-winning roster of syndicated talent, targeting the growing $4 Trillion U.S. Hispanic market.
7 facts about Venezuelans in the U.S.
On Jan. 3, the United States conducted a military strike on Venezuela and brought President Nicolás Maduro to New York to face charges related to drug trafficking. In recent decades, Venezuela has experienced economic and political crises that have led to record numbers of Venezuelans migrating. They’ve mainly gone to neighboring Latin American countries but also to the U.S. and elsewhere.
What we know about internet use, smartphone ownership and digital divides in the U.S.
For 25 years, Pew Research Center has tracked some of the biggest technological shifts in history.
Telemundo Dominates Daytime in 2025 as the Most-Watched Spanish-Language Network Weekday Afternoons among Total Viewers
Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024.
David Chitel Launches Dave Of The Dead, a Podcast on Life, Business, Reinvention, and the Lessons That Outlive Us
Media and entertainment entrepreneur David Chitel today announced the launch of Dave Of The Dead, a provocative new long-form interview podcast that confronts the moments that define us—professionally and personally—and the lessons that survive long after titles, roles, and certainty fall away.
2026 Experiential Marketing Must Haves ….
In 2026, experiential marketing must move from activation to strategic experience architecture. As live events and venues continue to invest in technology and infrastructure, the real differentiator in 2026 will be strategic experience design, not activation volume. But before investing in more tech, activations or formats your FIRST step in 2026 must be to assess your current experiential strategy & portfolio of events. By Virginia Ocampo - Diector Global Strategy @Spiro
