News
90% of CEOs can’t explain their strategy in 1 sentence.
90% of CEOs can't explain their strategy in 1 sentence. The other 10% own their markets. Which are you? By Eric PartakerEric Partaker - The CEO Coach
What people think a CMO does?“
What people think a CMO does? “ Approve pretty campaigns." .... Cute. But completely disconnected from reality. By Raquel Alonso - Fractional CMO - Equanima
Trust Became the Currency that Rebuilt Lives and Helped Build Miami
My father, Jorge R. Plasencia, was posthumously inducted, alongside other trailblazers, into the Cuban Banking Study Group’s Cuban Bankers Hall of Fame, a distinction that honors not only their careers but also an entire generation of Cuban exiles who helped build modern Miami from the ground up. By Jorge A. Plasencia
The Demographic Destiny of the Next Workforce
Last week, I wrote about how future employees and future customers are becoming the same person, and why that shift matters for leaders. This week, I want to go a level deeper into a truth too many organizations still underestimate. By Tony Coles - Executive Leader | Board Director | Strategic Growth & Market Expansion | Translating Culture into Competitive Advantage
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Blending Heritage: How U.S. Hispanics Make Thanksgiving Their Own
Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how the tradition has been transformed—filled with flavor, music, faith, and legacy. It’s not just a meal. It’s an experience, a ritual, and, for many, proof of how beautifully two cultures can come together. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
Unleash Your Inner Quijote: The Bold Alchemy of Imagination and Audacious Hope. My all time favorite literary character!
There’s a magic—and a challenge—in the pages of Miguel de Cervantes’ Don Quijote de La Mancha that has bewitched dreamers across centuries. This is not simply a tale of a man who saw giants in windmills; it’s the manifesto for anyone daring to reimagine reality, anyone reckless enough to build a new world out of vision and grit. By Luis Miguel Messianu
When Every Voice Counts Every Brand Wins [New #SeeALL Video]
Today’s consumers are multidimensional, layered with stories, culture, and lived experience. When brands see people fully, not as fragments but as whole human beings, something powerful happens.
Clients, Agencies & Good Manners
A surprising thing happened... As I left my local Starbucks and began to open the door, another customer approached from outside. I held the door open for them, as my mother taught me long ago. And then the surprise occurred: She smiled and thanked me. I’ve been thinking about this for days. By Steve Boehler
Latin America’s Next Frontier: Regional Storytelling in the Affinity Economy
For decades, our audiovisual industry in Latin America has operated in fragments —each market building its own stories, formats, and strategies without fully leveraging the regional scale. By César Martínez - Media Executive | Acquisition, Content & Programming | Entertainment & Sports | Multi-Platform (TV/OTT/Social)
For Diabetes Awareness Month, Avocados From Mexico partners with the American Diabetes Association and Bomba Estéreo, turning the sweetest Latin song into a sugar-free anthem.
In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics.
65% of CMOs Say Advances in AI Will Dramatically Change Their Role in the Next Two Years
Success in this new era requires CMOs to set clear strategic direction, adapt to AI-driven customer journeys, and focus on creating authentic, differentiated value. The CMO role is evolving from influencer to designer of business impact.
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry,
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies.
Americans’ Social Media Use 2025. [REPORT]
Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily.
Why strategy matters more than tools for measurement in marketing
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed.
Great clients get great work.
If you want great work from your agency, be a great client! By Steve Boehler - Founder, Mercer Island Group: Marketing Management Consulting
