Under the agreement, Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision’s 300 affiliated radio stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.
Radio
The Internet Radio Marketplace: Who Listens, Where They Listen & Why You Should Care. [STUDY]
Radio listeners who spend more than 21% of their time listening via Internet radio are 2x as likely to purchase a product they heard advertised compared to those who listen more predominantly to broadcast radio. This is just one of many insights into the Internet Radio Marketplace our Consumer Insights and Research teams touch in this white paper after conducting research in order to better understand the growth of radio, dissect how Internet and broadcast work in tandem, and examine behaviors specific to Internet radio.
Americans view Credit Cards as Important to the U.S. Economy and to Small Businesses.
More than three in four adults (78%) believe that credit cards help small businesses start and grow by offering them the financial resources they need to succeed, such as a line of credit and an easy way of accepting payments.
State of Listening in America.
Clear Channel Media and Entertainment (CCM+E) unveiled the results of an extensive study of the State of Listening in America, which underscore radio’s continued, widespread popularity, particularly among Millennials and Generation Z, who listen to radio regularly and describe it as “trustworthy,” “human” and “relate-able.” The study is the first comprehensive audio analysis that addresses the various ways people are listening today and also clearly demonstrates that the growing prevalence of mobile devices coupled with easy access to streaming apps have made radio more relevant to users.
Aponte named Director of Hispanic Sales at Sun Broadcast Group.
Sun Broadcast Group, Inc. announced the appointment of Julio Aponte to Director of Hispanic Sales. Aponte will oversee sales & marketing efforts for all of Sun’s Hispanic products including the recently signed “El Mandril Morning Show”.
Hispanic Audience Still Underserved by Radio.
Entravision COO Jeff Liberman has been in radio for almost his entire adult life. There’s no question he’s an expert on radio and especially on the topic of the Hispanic consumer. In 2012 Liberman advanced from President of the Radio Division at Entravision to COO of the company. The story of how his family entered the radio business is fascinating. Liberman calls himself a “radio brat” and while working for his family he learned how to do every job that needed to be done at a station, from answering the phones to filling out affidavits to selling time. Liberman sharpened all the many tools of the radio trade that put him on the path to becoming one of the 40 Most Powerful People in Radio. Today, Entravision operates one of the nation’s largest groups of Spanish-language radio stations. Liberman, tells Radio Ink even with the growth of media targeting the exploding Hispanic population in the United States, that audience is still underserved. Courtesy of RadioINK.
How the Economy Is Shaping Hispanic Young Adults’ Lives.
Today, the state of the economy is shaping Hispanic young adults’ lives more than anything else. Just as they were entering or approaching adulthood, the global economy went sour, forcing them to behave differently than people of earlier generations as they started their adult lives. College was supposed to lead to dream jobs – but for many, work of any kind can be hard to come by. As we noted in last week’s blog, young Latinos have had it particularly hard: Hispanics 18 to 34 are 25% more likely to be unemployed than non-Hispanic whites, and one in seven Hispanics 18 to 24 is looking for a job but can’t find one. By Insight Tr3s
The Infinite Dial 2013: Navigating Digital Platforms. [REPORT]
One in three Americans aged 12 and older now listen to all forms of online radio on a weekly basis according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.
Shadorf joins SBS Corporate Sales.
Bill Shadorf – Vice President Corporate Sales at Univision Radio has resigned and joined the Spanish Broadcasting System (SBS) Corporate Sales team under Jack Hobbs – Executive VP of Corporate Sales at SBS.
Entravision launches ‘Carlos Alvarez en la Mañana’ on Super Estrella 107.1 FM in Los Angeles.
Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.