Hispanic Radio Today 2013 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. This year’s report again reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences are huge spenders in many key retail categories.
Radio
SiriusXM launches ‘Piolin Radio’.
Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.”
Eddie ‘Piolin’ Sotelo releases statement regarding Univision Departure.
Eddie “Piolin” Sotelo released the following statement today regarding recent media coverage of his departure from Univision Radio.
ESPN Deportes brings Futbol Picante to Radio Listeners.
Starting Monday, August 5, ESPN Deportes Radio will simulcast Futbol Picante and offer an extra hour exclusively for radio listeners.
GLR Networks adds ‘El Cucuy de la Mañana’.
GLR Networks announced the addition of yet another great talent to their line-up of new programs. Renán Almendárez Coello, better known for his morning radio show, “El Cucuy de la Mañana”, is back.
Eddie ‘Piolin’ Sotelo’s show ‘Piolin por la manana’ cancelled on Univision Radio stations.
The Eddie ‘Piolin’ Sotelo’s show ‘Piolin por la manana’ has been cancelled from the airwaves at Univision Radio stations. Radio stations have been asked to pull all references and promos, which include his name or moniker off the air.
GLR Networks launches ‘Échate Pa’Cá con Ana María Canseco’.
GLR Networks announced the addition of their new entertainment radio show to their Spanish language programming geared towards Hispanics living in America. “Échate Pa’Cá con Ana María Canseco” is formatted to specifically target Mexican Regional stations and covers all current topics that affect the lives of today’s Latinos.
Entravision and Abacast form Digital Audio Partnership.
Under the agreement, Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision’s 300 affiliated radio stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.
The Internet Radio Marketplace: Who Listens, Where They Listen & Why You Should Care. [STUDY]
Radio listeners who spend more than 21% of their time listening via Internet radio are 2x as likely to purchase a product they heard advertised compared to those who listen more predominantly to broadcast radio. This is just one of many insights into the Internet Radio Marketplace our Consumer Insights and Research teams touch in this white paper after conducting research in order to better understand the growth of radio, dissect how Internet and broadcast work in tandem, and examine behaviors specific to Internet radio.
Americans view Credit Cards as Important to the U.S. Economy and to Small Businesses.
More than three in four adults (78%) believe that credit cards help small businesses start and grow by offering them the financial resources they need to succeed, such as a line of credit and an easy way of accepting payments.
State of Listening in America.
Clear Channel Media and Entertainment (CCM+E) unveiled the results of an extensive study of the State of Listening in America, which underscore radio’s continued, widespread popularity, particularly among Millennials and Generation Z, who listen to radio regularly and describe it as “trustworthy,” “human” and “relate-able.” The study is the first comprehensive audio analysis that addresses the various ways people are listening today and also clearly demonstrates that the growing prevalence of mobile devices coupled with easy access to streaming apps have made radio more relevant to users.
Aponte named Director of Hispanic Sales at Sun Broadcast Group.
Sun Broadcast Group, Inc. announced the appointment of Julio Aponte to Director of Hispanic Sales. Aponte will oversee sales & marketing efforts for all of Sun’s Hispanic products including the recently signed “El Mandril Morning Show”.