Radio

Entravision COO Jeff Liberman has been in radio for almost his entire adult life. There’s no question he’s an expert on radio and especially on the topic of the Hispanic consumer. In 2012 Liberman advanced from President of the Radio Division at Entravision to COO of the company. The story of how his family entered the radio business is fascinating. Liberman calls himself a “radio brat” and while working for his family he learned how to do every job that needed to be done at a station, from answering the phones to filling out affidavits to selling time. Liberman sharpened all the many tools of the radio trade that put him on the path to becoming one of the 40 Most Powerful People in Radio. Today, Entravision operates one of the nation’s largest groups of Spanish-language radio stations. Liberman, tells Radio Ink even with the growth of media targeting the exploding Hispanic population in the United States, that audience is still underserved. Courtesy of RadioINK.

Today, the state of the economy is shaping Hispanic young adults’ lives more than anything else. Just as they were entering or approaching adulthood, the global economy went sour, forcing them to behave differently than people of earlier generations as they started their adult lives. College was supposed to lead to dream jobs – but for many, work of any kind can be hard to come by. As we noted in last week’s blog, young Latinos have had it particularly hard: Hispanics 18 to 34 are 25% more likely to be unemployed than non-Hispanic whites, and one in seven Hispanics 18 to 24 is looking for a job but can’t find one. By Insight Tr3s

One in three Americans aged 12 and older now listen to all forms of online radio on a weekly basis according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.

Bill Shadorf – Vice President Corporate Sales at Univision Radio has resigned and joined the Spanish Broadcasting System (SBS) Corporate Sales team under Jack Hobbs – Executive VP of Corporate Sales at SBS.

Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

FOX Deportes announced a new strategic partnership with radio broadcasting giant Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date with the latest in sports. As of early February, content from “Central Fox” and “La Última Palabra” will be broadcast in the U.S. by a Hispanic radio syndication company.

Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.

Who says radio is out? Maybe in other parts of the world, but in Puerto Rico, radio listeners are loyal and more are born every day.