Radio

Shadorf joins SBS Corporate Sales.

Bill Shadorf – Vice President Corporate Sales at Univision Radio has resigned and joined the Spanish Broadcasting System (SBS) Corporate Sales team under Jack Hobbs – Executive VP of Corporate Sales at SBS.

Entravision launches ‘Carlos Alvarez en la Mañana’ on Super Estrella 107.1 FM in Los Angeles.

Entravision Communications Corporation launched a new original radio program, “Carlos Alvarez en la Mañana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.

Internet Radio’s Audience turns Marketer Heads.

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

FOX Deportes and Stardome Radio Networks form Content Partnership.

FOX Deportes announced a new strategic partnership with radio broadcasting giant Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date with the latest in sports. As of early February, content from “Central Fox” and “La Última Palabra” will be broadcast in the U.S. by a Hispanic radio syndication company.

Hispanic Radio Today 2012. [REPORT]

Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.

Radio still strong for Puerto Rico listeners.

Who says radio is out? Maybe in other parts of the world, but in Puerto Rico, radio listeners are loyal and more are born every day.

Discovered: Why Radio is not being Embraced by National Advertisers. [INSIGHT & PERSPECTIVE]

For decades, the RAB and others have preached that selling is about being customer-centric. We’ve all heard it, we’ve all been trained to interview clients about their needs, and there is not one broadcaster on earth who does not know this to be true. So why is radio not getting its fair share of ad dollars nationwide? I’ve discovered what is probably the major reason. By Eric Rhoades / Publisher of Radio Ink

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