Radio

For decades, the RAB and others have preached that selling is about being customer-centric. We’ve all heard it, we’ve all been trained to interview clients about their needs, and there is not one broadcaster on earth who does not know this to be true. So why is radio not getting its fair share of ad dollars nationwide? I’ve discovered what is probably the major reason. By Eric Rhoades / Publisher of Radio Ink

Radio Ink magazine has chosen Univision Radio President Jose Valle as its Executive of the Year. Valle, who started out as a receptionist at KTNQ and KLVE in Los Angeles, is now responsible for 70 radio stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico, leading 1,100 Univision Radio employees.

According to The NPD Group, 50 percent of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. More than one-third (37 percent) of U.S. Internet users listened to music on Pandora and other Internet radio services, while an equal percentage (36 percent) used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.

Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris’ Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.

Arbitron Inc. announced that it is partnering with GfK MRI and Media Monitors to boost radio’s presence in marketing mix models and help advertisers gain better insights in to radio’s return on investment (ROI).

AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.