Radio

Learn how one agency targets upper-income radio listeners for dazzling results.

Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.

ESPN Deportes Radio Nueva York 1050 AM will debut today, Friday, September 7 at 2p.m. ET. The new station goes live with a special introduction by Mike Greenberg from ESPN Radio’s Mike and Mike, followed by a welcome show hosted by ESPN Deportes Radio’s personalities. Starting at 4:00 p.m., live soccer kicks off with exclusive coverage of three consecutive World Cup Qualifiers – Colombia vs. Uruguay, followed by Argentina vs. Paraguay and Salvador vs. Guyana.

Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360.

Univision Radio announced its roster of sponsors for the H2O Music Festival in Los Angeles, a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron, MiO, MetroPCS, Huawei and The Clorox Company will each feature engaging opportunities throughout the festival taking place at the Los Angeles State Historic Park on Saturday, August 25.

Pandora launched their first artist video campaign entirely in Spanish, powered by State Farm that runs through September.

GLR Networks announced its coverage of Liga MX Torneo Apertura 2012 – the newly renamed Mexican first division soccer tournament -, starting this coming weekend.

Spanish Broadcasting System, Inc. (SBS)announced the launch of DJ 106.7 (WRMA-106.7FM) the new home of Miami’s Deejay, DJ Laz (Lazaro Mendez).