Univision Radio unveiled the programming lineup surrounding the launch of its new AM radio network, Univision America. The network, which includes radio stations in nine markets across the country, features local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events and politics, health, home and family, finances, education, sports and entertainment.
Radio
Listeners feel REAL & UNIQUE connections with Radio Personalities. [INSIGHTS]
A study conducted by the University of Southern California’s Annenberg School for Communication & Journalism that examines the unique relationship between broadcast radio listeners and on-air personalities is the first to confirm that listeners feel they have a genuine relationship with their favorite radio personalities.
Improving Marketing Mix Models with more Granular Radio Data [REPORT]
Learn more about how Arbitron and the radio industry are working to improve marketing mix models with more granular PPM radio data. In a recent webinar, we shared three case studies about how advertisers improved their read of radio’s performance in their marketing mix by using more granular data from Arbitron.
Entravision launches Regional Mexican Format La Tricolor 103.5 on KPST-FM in Palm Springs.
Entravision Communications Corporation announced the launch of La Tricolor 103.5 on KPST-FM in Palm Springs, California. The station, which launched last week, is bringing the high energy mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the Coachella Valley region.
GLR renews exclusive Rights Agreement with Chivas de Guadalajara
Grupo Latino de Radio (GLR) announced the renewal of their agreement with Mexican soccer team Chivas de Guadalajara for the exclusive radio broadcast rights of the team’s home games in the national league for the United States and Canada, until the end of Torneo de Clausura 2016.
Univision Radio launches National AM Radio Netwok ‘Univision America’.
Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.
Canales named VP & GM of Univision Radio Dallas.
Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.
A Commitment to Radio. [REPORT]
A Commitment to RAdioLearn about the various ways advertisers utilize radio to engage consumers in the new “Commitment to Radio” brochure. This compilation of advertiser success stories, including industry-driven activities, demonstrates why radio works for advertisers. Read about radio’s passion, connection, effectiveness, and evolution.
ESPN Deportes Radio to launch in New York.
ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio starting September, 2012. ESPN Radio’s New York station will be heard on 98.7 FM beginning April 30 and will simulcast content on both stations until the launch of ESPN Deportes Radio.
25th From Washington al Mundo show on Cristina Radio SiriusXM.
National Latino Broadcasting LLC (NLB) celebrates today the 25th show of From Washington al Mundo, on Cristina Radio SiriusXM channel 146. The program, hosted by Mauricio Claver-Carone, delivers first-of-its-kind original programming from our nation’s capital on the most pressing foreign policy issues. To celebrate the occasion, the program will feature a special interview with Senator Marco Rubio and former Florida governor Jeb Bush on Wednesday, April 11th. The special anniversary program will also feature another interview with the show’s first ever guest, U.S. Representative Ileana Ros-Lehtinen (R-FL), Chairman of the House Foreign Affairs Committee.