Radio

‘IT’S TOUGHER THAN IT WAS TWENTY YEARS AGO’ ADAM R JACOBSON, reporting from San Diego

Action. Unity. Those were the two words Radio Ink publisher Eric Rhoads asked attendees of the Radio Ink Hispanic Radio Conference to write down and act upon. Kicking off the two-day confab yesterday, Rhoads advocated for industry unity. “This conference represents opportunity for the heart of the radio industry to make change.” BY ADAM R JACOBSON, reporting from San Diego

The Radio Ink Hispanic Radio Conference is set for March 21-22 in San Diego, and HispanicAd.com is proud to offer exclusive, on-site coverage of this important event. Look for our eBlasts on March 22 and March 23, with reports from Adam R Jacobson along with direct access to Radio Ink stories from the conference.

A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. DOWNLOAD Report Here.

This paper follows that history and how radio played a role from the early days on variety programming to 2010’s FIFA “Wavin’ Flag” campaign. DOWNLOAD Report Here.

National Latino Broadcasting LLC (NLB) announced the premiere of ¡Azúcar! Celebrating the Legacy of Celia Cruz on EN VIVO, its recently-launched music channel on SiriusXM targeting US Hispanics.

Arbitron Inc. announced the results of a study looking at the effectiveness of all radio formats in reaching specific voting groups. With the 2012 primaries well underway, political hopefuls are looking for ways to reach voters. Radio, with its various formats, is an extremely effective medium to reach voters with specific political affiliations.

B. Eric Rhoads, Publisher and CEO of Radio Ink, announced that Howard Kalmenson, President & CEO of Lotus Communications, has been named to receive this year’s Lifetime Achievement honor in Radio Ink’s Medallas de Cortez Hispanic Radio Awards. This is the highest honor in the Medallas de Cortez, named after Hispanic radio pioneer Raoul Cortez.

With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver musical content that caters to US Hispanics. EN VIVO has partnered with Nacional Records CEO and Latin Alternative Music Conference founder Tomas Cookman to launch EN VIVO’s latest music show – The LAMC Mix Tape, which showcases the critically-acclaimed Cookman behind the control panel.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.