Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish language sports radio station in Chicago, effective Wednesday, Feb. 1, 2012.
Radio
El Vacilón del Mandril on La Tricolor Radio Network
Entravision Communications Corporation announced the launch of “El Vacilón del Mandril” on Entravision’s La Tricolor format radio stations in nine markets, including Denver, Colorado, Sacramento, California and Las Vegas, Nevada.
NLB launches ‘From Washington al Mundo’ on SiriusXM.
National Latino Broadcasting LLC (NLB) announced the roll-out of cutting-edge programming examining current political issues on Cristina Radio and En Vivo, its channels on SiriusXM targeting US Hispanics.
Can Paulina Rubio Attract More Latinos to America’s Greatest Music Festival?
On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.
National Latino Broadcasting launches EN VIVO on Sirius XM Radio
National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012.
Cristina Radio launches on Sirius XM.
National Latino Broadcasting, LLC (NLB) announced that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.
Perez named GM of Univision Radio New York.
Univision Radio announced the appointment of Felix Perez as general manager of Univision Radio New York.
What happens when the Spots Come On: 2011 Edition.
Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks. DOWNLOAD Report Here.
What will be the strongest type of media in 2012?
I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.
Radio has Positive Impact at all Stages of Purchase Funnel
Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel.
Hispanic Radio Today 2011 Edition.
Hispanic Radio Today 2011 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories. DOWNLOAD Report Here.
