Radio

With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver musical content that caters to US Hispanics. EN VIVO has partnered with Nacional Records CEO and Latin Alternative Music Conference founder Tomas Cookman to launch EN VIVO’s latest music show – The LAMC Mix Tape, which showcases the critically-acclaimed Cookman behind the control panel.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish language sports radio station in Chicago, effective Wednesday, Feb. 1, 2012.

Entravision Communications Corporation announced the launch of “El Vacilón del Mandril” on Entravision’s La Tricolor format radio stations in nine markets, including Denver, Colorado, Sacramento, California and Las Vegas, Nevada.

National Latino Broadcasting LLC (NLB) announced the roll-out of cutting-edge programming examining current political issues on Cristina Radio and En Vivo, its channels on SiriusXM targeting US Hispanics.

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.

National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012.

National Latino Broadcasting, LLC (NLB) announced that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.

Univision Radio announced the appointment of Felix Perez as general manager of Univision Radio New York.

Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks. DOWNLOAD Report Here.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.