Radio

Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami. By Adam R Jacobson. To read more CLICK above on El Blog

The Maximo Report reveals nearly 50% of NGLs seek more bilingual/bicultural programming and over 30% look for ‘mainstream’ English-only content. NGLs hunger for more bi-lingual, bi-cultural programming, specifically content where “they are the star”, “their lives, entertainment interests and issues are authentically represented” and “their American and Latino sides meet”.

Jorge Flo has been named PRISA Radio’s Director of Music for America. With this appointment a boost is given to the development of music products, both on digital and analog platforms, in the Americas.

LER, a wholly-owned subsidiary of Entravision Communications Corporation and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.

knowDigital released a new study, “Challenges and Opportunities for In-Car Streaming Radio,” which reveals consumer perceptions and expectations of in-car streaming audio services.

Citadel Media en Español announced that Latina superstar Thalia has signed a multi-year renewal of her syndication agreement as host of Conexión Thalia Radio Show.

GLR Networks announced the launch of “Juega y Aprende con Jorge Campos” soccer clinics created by GLR Networks and Farmers Insurance. “Juega y Aprende con Jorge Campos” is a series of soccer clinics that will start on April 9th and will be held throughout parts of Southern California.