Radio
Pat Costa inducted into Massachusetts Broadcasters Hall of Fame
Local radio station owner Pat Costa is one of six broadcasters to be inducted into the Massachusetts Broadcasters Hall of Fame. Costa, of Rye Beach, New Hampshire, is the new owner of former WEZS now WHNM 103.3 The Moose ,licensed to Laconia New Hampshire.
Sylvia Banderas Coffinet named CEO of Latino Media Network
Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling a multi-platform audio & media companies to serve the Hispanic market in the U.S.
7 New Findings About The Podcast Audience: The Cumulus Media 2023 Audioscape
Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands.
Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame
Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers seeking an entrée into this burgeoning market sector.
Estrella Media announces formation of EMAS Commercial Sales Team
Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media.
Estrella Media announces Executive promotions
Estrella Media has promoted Said Garcia Solis to Content Director for Que Buena Los Angeles radio, and Ana Laura Suarez to Director of Programming, EstrellaTV. Garcia adds the new title to his current role as Producer and on-air talent for the top-rated Don Cheto Al Aire morning show. Suarez was most recently Senior Director of Marketing. Both report to Enrique Guillen, Chief Content Officer.
Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio
Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van - but you get the idea.
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly. According to Nielsen’s Q3 2022 Total Audience Report, AM/FM radio’s persons 18-49 average audience is now +3% greater than television. By Pierre Bouvard - Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group.
Polito Vega, ‘El Rey de la Radio’ passes
Polito Vega was a radio icon in New York City, for decades he was the most recognizable voice on the Spanish language airwaves ... Andando !!!!!!!
AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices.
Yes, Your Audio Campaign Can Be Measured!
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
Entravision debuts new Morning Show – La Bronca Mañana
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.
HRN Hispanic Radio Network’s Clark Logan named to Radio Ink’s Hispanic Radio Conference Advisory Panel
Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15.
AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM
AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
Entravision Announces the Unexpected Passing of Chairman and Chief Executive Officer Walter F. Ulloa
Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old.
Culturally focused Audio Ads drive relevance & favorability [REPORT]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth. The study also highlights what levers brands should pull or avoid to connect with diverse audiences more authentically.
Rabassa named VP and GM for Salem Media Group in Miami
Salem Media Group, Inc. announced the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami.
SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]
Spanish Broadcasting System, Inc. announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that did not invest.
Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth
Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. By Pierre Bouvard
