Radio
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Grace Agostino named VP Network Sales at Nueva Networks
Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales.
The Mobile Phone Keeps
Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
Podcasting’s Largely Untapped Hispanic Frontier
At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques to captivate this vibrant market.
Hispanic Radio Execs Weigh In On AM, 2024 Political
The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, Maire Mason, EVP/GM at Spanish Broadcasting System, and Jeffrey Liberman, President/COO of Entravision.
Entravision Appoints Michael Christenson as Chief Executive Officer
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.
QUE BUENA LOS ANGELES wins Medals de Cortez ‘Station of The Year’ Award
Que Buena Los Angeles (KBUE 105.5/94.3 FM) owned by Estrella Media, won the prestigious 2023 Medallas de Cortez “Station of the Year” Award last night in Miami. The awards are presented by Radio Ink magazine. The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management. Said Garcia Solis, Content Director for Que Buena Los Angeles, and producer of the station’s award-winning syndicated morning show, “Don Cheto Al Aire,” received the award on behalf of the station.
US Census Shows Hispanic Radio Is Key In Growth
The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry Branch.
Show Me The Money: Radio’s Reach Vs. Revenue
If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice President of Media Integration at Zubi Advertising, the panel provided valuable insights on ad spending, audience reach, the role of influencers, and the need for creativity in the industry.
Hispanic Radio Station Directory [DOWNLOAD HERE]
BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback from leaders in Hispanic media so it can be a living resource to the industry.
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Audio Fuels the Funnel
How performance-driven brands deploy audio to conquer the full marketing funnel
Roman To Support Lara At TelevisaUnivision
Now, it is known that the company's Regional President for the eastern region, Antonio Roman has been elevated to EVP of Local Media Sales at TelevisaUnivision. He will oversee all revenue for TV, radio and digital and report to Lara, now President/Local Media, while all of the local sales executives will report to Roman.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
Radio Listening on a Radio Set
Until rather recently, the word “radio” could be used interchangeably to denote either the device -- the ‘radio set’ -- or the sounds emanating from that set. There was only one way to listen to radio and that was on a radio.
Estrllaa Media Showcasing 2023 UPFRONT VIRTUAL PRESENTATION
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations.
Pat Costa inducted into Massachusetts Broadcasters Hall of Fame
Local radio station owner Pat Costa is one of six broadcasters to be inducted into the Massachusetts Broadcasters Hall of Fame. Costa, of Rye Beach, New Hampshire, is the new owner of former WEZS now WHNM 103.3 The Moose ,licensed to Laconia New Hampshire.
THE END OF AN ERA : Eduardo Caballero passes
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry has passed. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
