Social Marketing
Gen Z Fashion Fans Outgrow TikTok: The Generation that Demands Authenticity and Credibility
A generation that is often viewed as impulsive, immature, and naïve, Raptive has proven with its new study, "DECODING GEN Z: The New Rules of Digital Trust and Influence," that gen Z has outgrown these stereotypes. Gone are the days of trendy, TikTok-influenced purchases, especially when it comes to fashion. Instead, gen Z are making informed purchases using the open web and turning toward authentic content creators with honest reviews and recommendations. For a generation that grew up in the digital age, it is more important than ever to gen Z consumers that the content they consume be trustworthy and credible.
Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]
MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) to provide comprehensive insights for advertisers, who are relentlessly focused on KPIs and adapting to the changing media landscape.
Nueva Network Announces ‘Que Onnda’ Digital Audio Platform
During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience.
Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with the agency's client roster.
Challenes of Chasing Social Media Trends [REPORT]
"The 2025 Sprout Social Index" underscores why it's crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story.
Men, Women and Social Connections [REPORT]
As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their networks less often for social connection and emotional support.
How Teens and Parents Approach Screen Time [REPORT]
Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone
How Does Diversity in Social Networks Impact Survey Response?
There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.
How U.S. Adults Use TikTok [REPORT]
A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.
A Better, More Transparent Way Forward with Social Media
Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. And while user numbers remain high, fewer younger people are signing up in the first place. Ampere Analysis found that 18 to 24-year-olds were cooling off on social media as far back as 2018, and this trend has only accelerated since.
Branded Influencer Content Partnerships essential keys to Marketer’s Playbook in fast growing Global Market [REPORT]
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success”
Americans’ Social Media Use [REPORT]
Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base.
Creator Marketing: Winning with Gen Z Hispanics on Social
Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. By Leslie Koch, VP of Social Media at TelevisaUnivision
50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
Teens and Social Media Fact Sheet [REPORT]
YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
Resources for Crafting Your Social Media Strategy in 2023
Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.
Threads and the Future of the Social Media Landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
What New Social Media Laws Mean for Brands
Federal and state laws regulating social media for teens and children could have repercussions for advertisers
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
