Social Marketing

A new report published by Razorfish indicates that about 33 percent of consumers are not connecting with brands on social networks — creating a large, untapped audience for marketers willing to adapt to the social world. Fluent: The Razorfish Social Influence Marketing Report urges marketers to change the way they build relationships with consumers by abandoning one-way messaging and engaging with them on an authentic, personal level.

Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

StrongMail Systems, Inc. announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009.

In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship.

A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results.

Set profiles to private.

There is some good news and bad news about workplace social media.

At this past Memorial Day activities I was reminded of how vast the interpersonal connection differences are between Anglos and Latinos.

It is more than a “high-touch” and “light-touch” difference; it is a deep-rooted cultural value with a much stronger meaning than needing physical contact to express affection. And importantly, it is a cultural value that does not disappear or diminish with increased acculturation.