This paper offers ways of using social media platforms such as blogs to cost-effectively understand the consumer and track brand buzz. A brand’s survival depends on the management team’s knowledge of the consumers’ needs and of the market as a whole.
Social Marketing
IAB: Social Advertising Best Practices.
To define the key elements of social advertising and showcase best practices for consumer control and privacy, the Interactive Advertising Bureau (IAB) announced the release of “Social Advertising Best Practices,” the next step in the IAB’s ongoing efforts to build the advertising infrastructure of social media.
Social Media Marketing Industry Report.
To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.
Social Media Marketing Industry Report set out to uncover the “who, what, where, when and why” of social media marketing with this report.
Global Faces and Networked Places: Social Networking’s New Global Footprint.
Two-thirds of the Global Internet audience visits member communities and adoption of social networking shows no signs of slowing. In this new report, Nielsen examines the global footprint of the category and the implications on both consumers and the media economy.
Social Media for Marketing.
A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007.
Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?
Marketers Moving to Social Media.
Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
