MyAdSpace?
These days, wherever and whenever marketers gather, social networking is a hot topic.
Social Marketing
Six Ways with Social Media.
Pharma spent nearly $1.2 billion to market online in 2008, a figure that is expected to reach $2.2 billion by 2011. Yet there still appears to be much reluctance about social media because of regulatory considerations. Here are six steps that can help balance risks and the wrath of regulatory.
Listening Platforms – Brand monitoring grows up.
Two years ago, in Forrester’s brand monitoring Wave, we evaluated vendors that help marketers monitor mainstream and consumer-generated media in order to identify key trends in the market. But social forces have gathered plenty of momentum since that evaluation. Today, consumers actively participate in the dialogue around the brand — witness the power of the consumer in shifting marketing strategies of brands like Dell, Motrin, and Wal-Mart. To add insult to injury, advertising distrust grows as consumers turn to their peers for product and brand recommendations.
