Sports

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

The U.S. sporting goods industry -- which includes toys, sporting goods, and sporting goods and outdoors retailers -- is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup™, looks ahead to the 2023 tournament as Australia and New Zealand win bid to host the event.

English Premier League returns after the season stoppage forced by COVID-19, and UNANIMO Deportes, the official Spanish radio of the Premier League in the United States, will bring all the action and excitement to fans.  The first event to be broadcast by UNANIMO Deportes Radio will be Manchester City vs. Arsenal, on Wednesday, June 17th, with coverage beginning at 2:45 PM ET.

Telemundo Deportes presents the return of Premier League’s 2019-20 season starting Wednesday, June 17 with Aston Villa vs. Sheffield United at 12:55 p.m. ET on the Telemundo Deportes app, followed by second-place Manchester City hosting Arsenal live at 3:15 p.m. ET on Universo and the Telemundo Deportes

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.