Sports | HispanicAd.com

Entravision announces extension of NFL Partnership

June 17, 2021

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.

How Investment Is Changing Sports

June 03, 2021

Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.

Telemundo Deportes Olympic Soccer Coverage

May 27, 2021

Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions. Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on TelemundoDeportes.com and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.

Telemundo Deportes introduces Tokyo Olympics Coverage Team

May 21, 2021

Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.

Telemundo presents Super Bowl LVI

May 19, 2021

Telemundo Deportes announced it will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, CA. This will mark the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S.

Tecate announces Official U.S. Sponsorship of LIGA BBVA MX

May 11, 2021

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX. Tecate USA will also be a partner of LIGA BBVA MX's other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil.

Univision’s TUDN Unveils Multi-Platform Coverage for UEFA EURO 2020

May 05, 2021

Univision’s TUDN announced its multi-platform coverage for the highly-anticipated UEFA EURO 2020.

With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital

May 05, 2021

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

Honoring Asian-American and Pacific Islander Heritage Month at UNANIMO Deportes

April 22, 2021

May is Asian-American and Pacific Islanders (AAPI) Heritage Month, and Unanimo Deportes joins in the celebration on all its platforms by taking a close look at the most prominent Latin-American sports personalities of Asian ancestry.

Telemundo Deportes gears up for Olympic Coverage

April 20, 2021

Telemundo Deportes, gears up to present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming.

Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships

April 20, 2021

Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition.

Univision’s TUDN announces coverage for 2021 Major League Soccer Season

April 15, 2021

Univision’s TUDN is back for another season of comprehensive multi-platform coverage of Major League Soccer.

Combate Americas and Univision sign new partnership

April 02, 2021

Combate Americas, LLC and Univision Communications Inc. announced a new, five-year media rights deal for Hispanic Mixed Martial Arts (MMA) sports franchise.

All 30 MLB Teams Playing on Opening Day – 15 Games on One Day

March 31, 2021

“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”

Estrella Media launches Boxeo Estrella TV

March 26, 2021

Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.

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