At the inaugural Tecate Premios Deportes a couple of years ago, Denver Nuggets star Carmelo Anthony stood at the podium and proudly proclaimed in Spanish that his father was Boricua. Clearly no one from the NBA was in the audience, or watched the telecast on Univision. To read El Blof CLICK above.
Sports
NBA launches ‘éne•bé•a’ campaign.
The National Basketball Association (NBA) announced the launch of éne•bé•a, a new marketing campaign that customizes the NBA experience for Hispanic fans, who make up 15 percent of the NBA’s fan base. In an effort to grow the game of basketball throughout the U.S. Hispanic market, this 360-degree campaign will include television, radio and online advertising, a Web site, special events, grassroots programs and unique consumer products.
Have you even been to a Hispanic Celebration and you know you were part of history?
Yes, I was there at the beginning.
At a packed party at the Club 50 at the Viceroy in Miami hosted by ESPN Deportes and Moet Hennessy that included the Miami Dolphins, the National Football League and Miami’s high rollers, the celebration begins.
Why is this Hispanic Heritage Month celebration different and historic?
Published by Gene Bryan/HispanicAd.com
ESPN Deportes Dream Job: El Reportero revs up ads sales.
ESPN Deportes announced a multimedia agreement with Ford, AT&T, Burger King Corporation and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job.
It’s the tennis, stupid.
I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: “the thrill of victory and the agony of defeat.” As I watched the new US Open champion, Argentine Juan Martin del Potro, struggle to say a few words in his native Spanish at his trophy presentation ceremony, I said to myself: something is not right here. Full disclosure: I have done some community relations work for the USTA in the past.
