Television
Why a Great TV Viewer Experience Is About More Than Creative
How ad repetition, ad latency, and downtime between ads present a growing challenge in today’s multiscreen TV world
The eccentric Lion from Los 50 confirms more of his chosen celebrities
The eccentric Lion from Telemundo’s new reality, Los 50, confirmed more celebrities who will join the most ambitious reality on Hispanic TV premiering Tuesday, July 18 at 7pm/ 6c. Luis “El Potro” Caballero, Sebastián Caicedo, Nicole “Nicky” Chávez, Jessica Coch, Lambda García, Julia Gama, Julieta Grajales, Fernando Lozada, Dania Méndez, Ojani Noa, Luis Ordaz “Rey Grupero”, Yulianna Peniche and Alam Slim confirm their arrival to the luxurious hacienda, where they will be disconnected from the outside world and have to endure all the drama in their hopes of winning up to $350,000. The remainder of the 50 participants will be unveiled during premiere night.
Canela Media announces Verano Canela, A Curated Summer Content Lineup
Canela Media announced its 2023 Verano Canela (Summer) programming schedule. Canela.TV’s Summer content collection will include new originals and exciting premieres across all Canela.TV verticals: Canela Deportes, Canela Kids and Canela Music.
ESTRELLA NEWS receives “ACHIEVEMENT IN FAST PROGRAMMING” Award at NEXT TV SUMMIT
Estrella News, the 24/7 Spanish-language FAST (Free Ad-supported Streaming TV) news channel of Estrella Media, was awarded the prestigious "Achievement in FAST Programming" award at yesterday’s Next TV Summit. This recognition highlights Estrella News' outstanding contributions and leadership in Spanish-language FAST programming.
Entravision Appoints Michael Christenson as Chief Executive Officer
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
ESTRELLATV wins two 2023 Telly Awards for `TENGO TALENTO, MUCHO TALENTO’
EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens.
BETTY EN NY returns to Telemundo
Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c.
Summer TV Advertising May Boost Share of Voice By As Much as 36%
Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.
Roman To Support Lara At TelevisaUnivision
Now, it is known that the company's Regional President for the eastern region, Antonio Roman has been elevated to EVP of Local Media Sales at TelevisaUnivision. He will oversee all revenue for TV, radio and digital and report to Lara, now President/Local Media, while all of the local sales executives will report to Roman.
5 Benefits of CTV Advertising
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.
ESTRELLATV launches `CINE ESTRELLATV’ and `CINE DE FAMILIA’
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the first Sunday of every month, and Cine EstrellaTV on all other Sundays.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
FUSE MEDIA partners with LA Latino International Film Festival
Fuse Media announced its partnership with the Los Angeles Latino International Film Festival (LALIFF) which will provide viewers of its FAST channel Latino Vibes with exclusive access to premium Latino content.
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
Canela Media enters into Co-production Deal with Hemisphere Media Group
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024.
Telemundo NBCUniversal 2023-24 Multiplatform Programming Line-up
Telemundo / NBCUniversal Telemundo Enterprises revealed its upcoming 2023-24 multiplatform programming lineup, featuring powerful offerings across entertainment, news, and sports content, as well as new details for Tplus productions on Peacock. At its upfront presentation next week, the network will invite brands to “Come With Us” as Telemundo and NBCUniversal celebrate Latinos, and welcome marketers to activate in recognizing their vibrancy, diversity, and far reaching influence in American culture.
Estrllaa Media Showcasing 2023 UPFRONT VIRTUAL PRESENTATION
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
