Television
Telemundo announces premiere of Hasta que la Plata Nos Separe
Telemundo today unveiled the worldwide premiere date for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part), an RCN Television production slated to debut Tuesday, May 10 at 9pm/8C.
Estrella Media’s 2022 Virtual Upfront and NewFront Presentations MAY 5 – VIRTUAL IAB 2022 NEWFRONT MAY 9 – 2022 VIRTUAL UPFRONT
Estrella Media invites you to its virtual spring sales upfront and virtual newfront sales presentation to announce its 2022 and 20223 content.
In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]
Mirriad announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising.
Canela Media sets date for 2022 NewFront Presentation
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity and scale of U.S. Hispanic audiences.
UEFA Champions League Quarterfinals Round on Univision, TUDN, and Galavisión Networks
Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern
U.S. Advertisers Spend $1B Per Month on OTT
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord.
“El Chavo del Ocho” – Returns to Screens with Eugenio Derbez
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world.
Luis Patiño named CEO of Austin PBS
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022.
Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards
ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
‘NBCU LAUNCH’ forges partnership with Telemundo
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
Hispanic Audiences Value Local Broadcast TV [REPORTS]
Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV with advertising (55.0%).
Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.
Telemundo starts production of “HASTA QUE LA PLATA NOS SEPARE”
Telemundo confirmed the official start of production and cast for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part) an RCN Television production for Telemundo.
‘Shades of Beauty’ Premieres on LATV Redefining Beauty Content
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers with a sense of agency over their expression.
Telemundo’s TPLUS expands programming slate to premiere on Peacock
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo.
Telemundo Studios unveils original production slate for 2022 -2023
Telemundo Studios, the scripted production unit of NBCUniversal Telemundo Enterprises, revealed its slate of original productions set to begin filming in 2022 and 2023.
Shammas named President and GM of Univision Atlanta and Univision Raleigh
Univision announced the appointment of Ivan Shammas as President and General Manager of Univision Atlanta, Georgia, and Univision Raleigh, North Carolina, effective immediately
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
