A Television Bureau of Advertising analysis of 2Q ’06 automotive ad spending data compiled by TNS Media Intelligence points to a strong correlation between spot TV ad spending and vehicle sales.
Television
In risky move, ‘Survivor’ cast will team-up along racial lines.
CBS’ “SURVIVOR” is doing whatever any aging reality show needs to do sometimes–step into controversy. But this move could lead to financial consequences that could leave the show somewhat stranded.
For the new season, “Survivor: Cook Islands,” teams, known as “tribes,” will be divided along ethnic lines: Hispanics, blacks, Asian-Americans, whites. Mark Burnett told The New York Times this had nothing to do with boosting ratings, and everything to do with the way people congregate in the world–primarily.
Telemundo kicks-off three major productions in Mexico.
Telemundo announced that it has kicked-off production on three new shows in Mexico: “Quinceanera,” “Vas o No Vas” (Deal or No Deal) and its upcoming original novela “Marina.” These new programs are part of the network’s plans to increase production of original programming in Mexico to continue offering relevant, high-quality content to U.S. Hispanic viewers.
Programming highlights for Citytv Puerto Rico August 25th launch.
Fuego Entertainment, Inc. announced that it has formalized key agreements and partnerships in anticipation of the launch of Citytv Puerto Rico on August 25, 2006. Fuego has negotiated original television productions and licensed content with such companies as Promofilms, Artear, Telefe, Empire Entertainment, Studio G, and others. These alliances will add high-quality broadcast programming designed for the local and US-Hispanic market.
Telemundo sustains ratings growth in July 2006 sweeps.
Telemundo announced it continues to deliver ratings growth during the latest July 2006 sweeps period. According to data provided by Nielsen Media Research, Telemundo is the only Spanish-language broadcaster to deliver growth in the highly coveted Monday-Friday primetime slot (M-F, 7-11PM) over last July. This latest performance marks ten consecutive months of year-to-year growth; making Telemundo the fastest growing broadcast network among Hispanics in two leading demos, Adults 18-49 (A18-49) and Adults 18-34 (A18-34).
