Television

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

EstrellaTV unveiled season five of the popular primetime game show 100 Latinos Dijeron last night, Monday, March 22 at 7 PM ET/6 PM CT.

Noticias Telemundo nnounced the launch of “Axios Latino,” a weekly English-language newsletter examining the key issues impacting the Latino community.

In keeping with its commitment to highlight and amplify unheard or marginalized voices, this Thursday, March 18, at 10 p.m. ET and again on Sunday, March 21, at 8 p.m. ET Hemisphere Media Group’s WAPA Televisión and WAPA América will air “Sombras de Una Verdad” (Shadows of a Truth) a documentary that aims to cast light on the silent but pervasive issue of racism in Puerto Rico.

One of the most basic tenets of an advertising plan is to deliver the right message to the right prospect. Today, that means going where all viewers are, not just the heaviest concentrations.

In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.

THEMA America, a Canal+ group, company, has announced new leadership for its Once México cultural channel and for its U.S. international channel, which serves the Spanish-speaking market in the U.S.

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.

NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.

Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.

For the first time ever, the megahit dance competition will feature an entire cast of eight Univision stars, who will take the stage to show off their best moves on the dance floor, representing a charity of their choice.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

The key areas that buyers and sellers need to resolve in the evolved TV marketplace

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.