Television

New seasons of the First Division Apertura Tournaments for Costa Rica, El Salvador and Honduras can currently be seen on CentroAméricaTV.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started out in this racket, mid 90s, TV reigned supreme.
• It still does to some extent.
• But the monarch is shedding its cloth

For the first time on U.S. television, Telemundo premieres the internationally successful series “El Secreto de Selena” (Selena’s Secret), the revealing story behind the tragic death of the Tex-Mex queen Selena Quintanilla on Sunday, August 25, 2019 at 10pm/9c.

Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as ‘TUDN’ on Saturday, July 20.

One of the biggest challenges facing media consumers today is finding something to watch or listen to. Can that be right? After all, we live in a time where thousands of content choices are merely a click or swipe away.

Pluto TV announced the launch of Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels. The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.

Fuse Media, a cross-platform entertainment media brand for Latino and multicultural millennial and GenZ audiences, announced that it will emerge from Chapter 11 on schedule and as a materially stronger company.

Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.

The 2019 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s famed arts and culture hub, ‘El Centro de Bellas Artes’ on Thursday, June 13, at 8 p.m. ET/ 5 p.m. PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Univision Communications Inc announced the appointment of Alejandra Santamaria to Vice President, Director of Sales of Univision Los Angeles, effective immediately.

What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

Airing this month, WAPA TV will produce and broadcast Guerreros (“Warriors”), the hit reality show filled with non-stop fun and adrenaline that has monopolized TV sets across Latin America.

DISH Network has appointed Michael Schwimmer, as executive vice president of International, Business Development and Strategy.

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Diane Hannes has been named President and General Manager of NBC Connecticut / WVIT and Telemundo Connecticut / WRDM

Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.

Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media. 

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.