Television

With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it’s safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.

However, what’s good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

TV advertising’s state of health remains the source of heated discussion and debate. Depending on the report you read, and the evidence you choose, it could be thriving, dying, evolving, or at the tipping point. One thing is for sure, our CrossMedia data finds TV’s brand building power is not what it used to be.  by Duncan Southgate – Global Brand Director, Media / Insights Division, Kantar

Univision New York has announced the unveiling of a new, interactive broadcast studio with enhanced technology for Noticias Univision 41. Starting today, Noticias 41 anchors Adriana Vargas Sino and Katrina Soto will deliver the day’s headlines from a redesigned news set, featuring the largest video wall in the New York television market, allowing for newscasts with more mobility and versatility.

Cinelatino will premiere Lecciones para Domar a un Macho (“Lessons in Taming a Man”), a ‘Grown & Sexy’ original comedy TV movie, on Saturday, April 27, 2019, at 11:00 p.m. ET / 8:00 p.m. PT.

Viacom International Media Networks (VIMN) – Americas announced the launch in Latin America of Paramount+, the new SVOD service (Video-On-Demand by Subscription) for the whole family.

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”

The Telemundo Station Group announced that Tatiana Argüello has been named President and General Manager of Telemundo Denver / KDEN. In her new role, Argüello will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.

The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of the Telemundo stations in Fresno (KNSO), Sacramento (KCSO), and Salt Lake City (KULX).  In this role, Suárez will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Todd Mokhtari has been named President and General Manager of NBC 7 / KNSD and Telemundo 20 / KUAN, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in San Die

Brands today know more about their customers than ever before, including their behavior, what they like and buy, what they search for online, and what media and platforms they view. There’s a wealth of first- and third-party data from brands, as well as ample amounts of viewership data from set-top boxes and smart TVs, that together give a much more precise understanding of consumers’ viewing behavior. The level of precision marketers can now apply to the evaluation and purchasing of TV content has never been better.

Of the myriad ways viewers consume TV-originated content, Nielsen found that live TV continues to be the largest contributor to time spent. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set.

Discovery U.S. Hispanic announced that Discovery en Español and Discovery Familia GO Apps are now available on Roku.

DISH and Univision Communications Inc. announced a long-term agreement for carriage of Univision networks and stations on DishLATINO and DISH.

LBI Media announced that it has appointed broadcast sales executive Laura Fisher as senior vice president of sales for its EstrellaTV Network.

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.

EstrellaTV announced that its local Miami station WGEN-8 recently reached its first year milestone.

Univision Communications Inc. announced the launch of three new morning newscasts –in Dallas, Houston, San Antonio and Austin. “Primera Edición DFW” in Dallas, “Noticias 45 Primera Hora” in Houston and “Primera Hora Texas Central,” airing in both San Antonio and Austin