News
Culture Gap [REPORT]
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
Marketing to Bicultural Latinx Consumers [PODCAST]
In this episode of The New Mainstream podcast, Silvia Li Sam, founder of Slam Media Lab (Slam), talks about her experience as a Peruvian Chinese American and how marketers must leverage research to understand the complexities of the Latinx consumer market.
HISPANIC SMALL BUSINESS CHALLENGES AND OPPORTUNITIES
The survey of 2,700 Hispanic small business owners across the United States on the Hello Alice platform revealed the largest challenges facing the Hispanic demographic: raising capital through funding or credit building opportunities, obtaining raw materials or inventory, acquiring customers, growing their staff, and effectively marketing to new and returning customers.
RICA FAMOSA LATINA back at Estrella Media
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season.
The Role of Alternative Social Media in the News and Information Environment [REPORT]
Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans
Hispanic Workers Are Underrepresented in the Media [REPORT]
Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO's analysis of the Census Bureau's American Community Survey data.
Social currency: How much is a World Cup influencer worth?
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.
Elizondo named CCO at Conill
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.
Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!
U.S. CEOs preparing for recession but have high appetite for M&A and digital investment
U.S. CEOs are preparing for a recession that a majority believe will not be mild and short, but they have a high appetite for mergers and acquisitions (M&A) that will significantly impact their organizations and remain committed to digital investment, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.
Using Zero-Party Multicultural Data To Connect Authentically With Consumers
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, specifically, zero and first-party data.
U.S. Poverty Rate Is 12.8% but Varies Significantly by Age Groups
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today.
Spanish Broadcasting System to migrate onto AdsWizz’s technology stack
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
Revealed: America’s Iconic Brands Most Effective at Winning Hispanic Consumers
A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers.
Top 5 Things for Ad Agency Leaders to Know Now
There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. By Mark Duval - The Duval Partnership
Hispanic Public Relations Association announces 2022 National ¡Bravo! Award Winners
The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country.
Viewers Looking Forward to World Cup Despite Controversy [REPORT]
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
The 2022 LDC Latino in Media Report [REPORT]
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
ADVERTISING FORECASTS (U.S. FALL UPDATE)
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports.
