News

Hardships and Wealth Disparities Across Hispanic Groups

Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data

Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality

New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.

Luis Jimenez returns to New York Radio

“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST

Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery

As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery.

Marco Gonzalez Launches MaGo! PR

Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm.

Marketing during a recession: Finding the upside of an economic downturn

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable.

What is inflation?

Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take a commonly consumed item and compare its price from one period with another.

Copa Univision Commemorates 20 Years of Community Soccer with High-Level Competition

This year marked a triumphant return of the vibrant experience – honoring Univision’s 20-year legacy of bringing communities together through one of Latin America’s largest cultural cornerstones – fútbol. Nearly 9,000 players competed in Copa Univision 2022, with 60,000+ event attendees and 100 sponsors.

Re-thinking the brand-retailer-consumer triangle.

Are the multiple layers of retail a headache or opportunity for brands?  Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance.

Advancing Latino Health Equity Through Community Health Workers [PODCAST]

In this episode of The New Mainstream podcast, Mariza Hardin, Co-Founder, Head of Strategy and Operations, and Erik Cardenas, Co-Founder, CEO of Zócalo Health, share the importance of promotoras (community health workers) in improving health care outcomes for Latino communities.

Canela Media to premiere “Mi Vida”

Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.

Telemundo expands INSPIRANDO A AMÉRICA

Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.

VME TV added to Charter Communications carriage

Vme TV announced that it is broadening its distribution after reaching an agreement with Charter Communications for carriage on its Spectrum Mi Plan Latino and Latino View video packages.

DEI Shouldn’t Just Be a Black Thing… They Just Do It Better

It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled  "No, you are not ‘over-indexing on Black"  is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community.  By Pedro de Cordoba is a multicultural marketing and sales consultant.

Diverse Faces Are Not The Same As Diverse Voices

By Rishad Tobaccowala

All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent.  By Rishad Tobaccowala

US Latino economy worth $2.8T

U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010.

Why I love marketing procurement

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

Pop-Tarts Día de Muertos – Best Integrated Creative Campaign

Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.

P&G and its Brands Launch Capitanes del Futuro,

To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.

Univision 34 in LA celebrates 60th Anniversary

Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community.