News
Mónica Gil joins Nike, Inc. Board of Directors
NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises.
The great American demographic shift
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.
Over 85% of Black and Hispanic Consumers in the U.S. Wear Fragrances
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers.
Hispanics feel Invisible & Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry
Hispanic Marketing Industry Evolution (Part I)
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. By Isaac Mizrahi - Co-President of ALMA
Social Media and News Fact Sheet
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media.
Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]
Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference
Bauermeister named General Manage of Spanish broadcasting System markets: Orlando & Tampa
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of "El Nuevo Zol 95.3FM" - WPYO-FM Orlando and "El Nuevo Zol 97.1FM" -WSUN-FM Tampa.
TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.
Perez named SVP of News Production at Notices Telemundo
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.
Why Agencies Need To Take Back The Right To Show Work
Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? By Mark Duval - The Duval Partnership
Six tips and best practices to drive better ROI outcomes
The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI.
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments.
CMO Compensation Surges To New High [REPORT]
The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that the pandemic pressured organizations to source marketing leadership, and, coupled with a candidate-short talent pool, has stoked an already competitive landscape for hiring.
Workplace Inclusion as a key factor in the US Latino population choosing and staying at a job
The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture of belonging and feeling included at work key to employee retention and success, but only approximately 25% of Latinos say they feel fully included at their workplaces.
NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled out across the entire NBCUniversal portfolio for the second year running, this year’s campaign theme is a call for Latinos to embrace their innate talent and desire to succeed, seek new achievements and power through the open possibilities that lie ahead
Estrella Media launches NORTEADOS CON DON CHETO
Norteados con Don Cheto, Estrella Media's new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network.
NFL “POR LA CULTURA”initiate
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community.
2022’s Most & Least Diverse States in America
To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity.
Expedia launches first ad campaign targeting US Hispanic Travelers
This week Expedia unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the "maracuyá," or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault's voiceover reminds travelers of the unique benefits of traveling with Expedia.
