News
5 Things For Agencies To Know About Pricing Strategy
Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources.
The 20th Annual Hispanic Television Summit to Host Annual Hispanic Television Awards Ceremony, Wednesday, September 14, at ETC Venues in New York City
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by Ana Jurka, Telemundo’s female commentator for November’s FIFA World Cup in Qatar. The Hispanic Television Summit is presented annually by Broadcasting & Cable and Multichannel News as part of NYC TV Week.
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.
Freelance, side hustles, and gigs: Many more Americans have become independent workers
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans when extrapolated from the representative sample—identify as independent workers. This figure represents a notable increase since we estimated the US independent workforce in 2016 at 27 percent of the employed population.
The 2022 BILLBOARD LATIN MUSIC AWARDS on Telemundo
Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco Center in Coral Gables, Florida.
LAS VOCALES premieres on ViX+
TelevisaUnivision announced that new original comedy film LAS VOCALES, will premiere on August 31. The film will be exclusively available on ViX+, the recently launched premium Spanish-language subscription streaming service available in the U.S., Mexico, and most of Spanish-speaking Latin Ame
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market growth is then set to ease significantly – to 2.6% – in 2023, as investment is inhibited by cooling economic conditions and third-party cookie blocking online.
Media Halo: What advertisers communicate through their choice of media brands
For maximum impact, advertisers need to select the media partners that match their brand personality and campaign objectives. But which media partners align best with your brand?
The Model Minority Myth is Hurting Asian Americans’ Mental Health
Statistically, Asian Americans are doing well collectively when it comes to educational and financial attainment. However, our data shows they lag other ethnic groups in seeking mental health services when n
A Sure Bet In Case of a Recession: The U.S. Latino Market
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that is that Hispanics helped drive us out of the last big economic downturn, and we can expect a repeat of that today. By Roberto Orci
Placing the Future [REPORT]
A deep dive into the effectiveness of virtual in-content advertising validated through new bespoke research methods
Canela Media brings Top Children’s Hits from Moonbug to Canela Kids
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media.
Garibaldi named President of Boden
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community.
Football, Father Christmas and inflation: getting festive advertising right in 2022
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected to be spent on ads this winter alone as brands clamor for attention. With football fever added to the mix, how can businesses make sure campaigns cut through and deliver commercial ROI?
Misfit #eresotehaces makes U.S. debut on Canela.TV
Canela Media announced Misfit #Eresotehaces, 2bLatam's second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV.
Telemundo Texas Stations launch Morning Newscast
Telemundo Station Group announced that “Noticias Telemundo Texas” - a new, two-hour weekday newscast will air across five Texas DMAs beginning September 26.
Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American.
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in to evoke change and progress.
Nearly Half of Americans feel they can’t afford their former lifestyle [REPORT]
Nearly half of Americans (45%) feel like they can’t afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey on inflation commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
