News
How Living Abroad Helps You Develop a Clearer Sense of Self
In today’s increasingly globalized world, more and more people are choosing to live, work and study abroad—and this trend appears to be a good thing: social science studies have shown that international experiences can enhance creativity, reduce intergroup bias, and promote career success.
‘DON CHETO AL AIRE’ live in Phoenix
Estrella Media launched its syndicated morning radio show Don Cheto Al Aire on La Indiscreta 106.7 in Phoenix, AZ on Monday, July 4.
Telemundo to kick-off summer with ‘CONCIERTOS DE VERANO EN TELEMUNDO, CAMINO A PREMIOS BILLBOARD DE LA MUSICA LATINA’
Telemundo's daytime shows "hoyDía" and "En Casa con Telemundo" bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry Hernández, Gilberto Santa Rosa, Lenny Tavárez, Kim Loaiza, Adriel Favela and Marca Registrada, among others.
Univision to premiere “La Herencia”
The countdown begins to Univision’s new series, “La Herencia” (The Inheritance), which will premiere on July 11th starring the beloved actress Michelle Renaud and heartthrob Matías Novoa. This exciting melodrama is a story about love, power and tragedy that takes viewers into a family’s fight for a legacy.
Underspending in 50% of Media Plans Jeopardizing Maximum ROI [REPORT]
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
Living up to a brand promise
It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers.
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
EstrellaTV to premiere ‘UN DIA PARA VIVIR’
EstrellaTV, the national broadcast television network of leading Spanish-language multiplatform media company Estrella Media, is premiering the successful scripted anthology series Un Día Para Vivir (One Day to Live) on Monday, July 18 at 7 p.m.
Hispanic Research Legend Ceril Shagrin passes
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums.
When Agency Values & Politics Impact New Business
Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. By Mark Duval - The Duval Partnership
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
HRN Media Networks brings Major League Baseball Player Carlos Baerga to Radio
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players.
2021 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”
Nation Continues to Age as It Becomes More Diverse
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly released 2021 Population Estimates from the U.S. Census Bureau. Median age for most states also increased from 2020 to 2021, indicating their populations are getting older overall.
Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car
The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Twitter is the go-to social media site for U.S. journalists, but not for the public
More than nine-in-ten journalists in the United States (94%) use social media for their jobs, according to a recent Pew Research Center survey of reporters, editors and others working in the news industry. But the sites that journalists use most frequently differ from those that the public turns to for news.
Global 2022 Gen Z and Millennial [REPORT]
They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are taking on second jobs, while pushing for more purposeful—and more flexible—work. They press their employers to tackle climate change, particularly when it comes to efforts they can get directly involved in, but businesses may still be missing opportunities to drive deeper and broader climate action. And they have inspired organizations to take action to address workplace mental health challenges, but many don’t feel this is resulting in any tangible change for employees.
Intuit QuickBooks launches campaign to reach Latino-Owned Small Businesses
Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a "negocito" — a small business—and focus on the tools that will help them to become a "negociote," with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new commercial from Intuit, (NASDAQ: INTU), the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp.
Reimagining the C-suite
Spring this year brought a flurry of thought-provoking senior executive-level hires in the retail industry. Some appeared to be primarily shrewd marketing and influencer-gathering moves — the appointment of Kim Kardashian as chief taste consultant by Beyond Meat, or Hilary Duff as chief mom officer of Carter’s. Others look like early bets on a still-unknown future; both Crate and Barrel and Disney, for example, have recently appointed senior vice presidents of the metaverse.
Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]
The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant
