News
This Year Next Year: 2022 Global Mid-Year Forecast
Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022.
Loneliness in gen Z
Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online?
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter,...
Do you need to review your incumbent agency? If so – don’t launch a pitch
This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what I love? I love being able to recommend to a client that a pitch is not the answer.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports
Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy.
Why Typography Is So Important for Your Brand
Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment
`LA ACADEMIA’ premiers live on EstrellaTV
EstrellaTV will premiere the 20th season of TV Azteca's influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on Saturday and Sunday nights from 9 p.m.-midnight ET/6 p.m.-9 p.m. PT. The series will be simulcast on EstrellaTV in the U.S. and Azteca Uno in Mexico, as well as on the EstrellaTV app and FAST channel.
Global ad market on track for 8% growth in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time will take place in the most advertising-intensive period of the year in the run-up to Christmas. Faced with this tough comparison, growth will slow to 5.4% in 2023, before the Summer Olympics and US presidential elections help boost it to 7.6% in 2024.
Costa Media launches WFAX 100.7 LA PANTERA
COSTA MEDIA has acquired Radio station WFAX 100.7 FM / 1220 AM that covers the Washington DC metro area including Delaware, Maryland, and Virginia (DMV).
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
The inflation outlook
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each.
Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
The InFOCUS Podcast: Stephanie Valencia – Latino Media Network [PODCAST]
Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches to engage Latinx voters, using digital, tech and data tools.
Diverse voices on Spanish-language radio overdue, but Cuban exiles denounce sale of Radio Mambí
A change may be on the horizon for Miami’s well-known Spanish-language radio market. But Cuban exiles are already gearing up to fight back. A group of Latino investors last week offered $60 million to purchase Radio Mambí, one of Miami’s best-known so-called “Cuban radio” stations, among others across the country.
5WPR Announces Expansion of Multicultural Marketing and PR Division
5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.
TelevisaUnivision sells Under Performing / Non Core radio station assets to Latino Media Network
Latino Media Network (LMN) announced the acquisition of certain radio stations that Televisa Univision had for sale for over a year, in their pursuit of shedding under performing or Non-Core assets in their radio division.
Your Digital Marketing Isn’t Reaching Hispanics
Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out a few observations of why it’s not working. By Karla Fernandez Parker
46% of Adults Watch Video via a Connected TV Device Daily
ew consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 69% in 2017, and 38% in 2012.
