News
DE&I $$$$ directed towards Hispanic Owned & Operated Media reaches $100 Million [NOT]
Over the last couple of years, many clients and their media buying services have promised to re-direct dollars towards minority owned media and in our case Hispanic Owned and Operated media.
Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 [PODCAST]
Donnelle Branche, Talent Manager at Digital Brand Architects, joins us on The New Mainstream podcast to discuss the evolution of influencer marketing and how multi-hyphenated creators are changing the game.
Telemundo Deportes presents INDY 500
Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network.
Authenticity with the LGBTQ consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets. By Todd Evans - Rivendell Media
Elisa Torres elevated to Chief Network Officer of Spanish Broadcasting System
Spanish Broadcasting System, Inc. (SBS) announced the promotion of Elisa Torres to Chief Network Officer/EVP, Aire Radio Networks and SBS National. Torres, the first female executive to hold a Chief position at SBS., will continue to oversee AIRE Radio Networks, the largest minority-certified Spanish Language audio network and will spearhead the advancement of all network and national audio sales and marketing solutions.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
Women of Color in Business: Cross-Generational [REPORT]
Titled Untapped Women of Color: The Talent Force Multiplier, the new release, and third in five planned annual surveys, is unique in its analysis of the opinions and capabilities of women desk workers and students across four generations.
The Impact of Hispanic Representation on the Travel Industry
A decade ago, the Hispanic travel market was a niche, and many marketing agencies considered it too small to devote time and resources to. Fast forward to the present, and agencies are now eager to tap into the trillion-dollar market, and for a good reason.
Why is innovation so important for brand growth?
Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. But innovation will continue to be the foundation on which strong brands are built, and, if history teaches us anything, disruptive times create the catalyst for a disruptive strategy for innovation.
One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months
New research from Alfi shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth.
NUESTRA.TV launches
Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
Telemundo “TURNS IT UP” eith 2022-23 PROGRAMMING LINE UP anchored by FIFA WORLD CUP QATAR 2022
NBCUniversal Telemundo Enterprises unveiled its 2022-2023 line up of scripted and unscripted programming for all platforms strengthening its position of Spanish-language scripted content in the U.S. The company introduced a robust programming slate anchored by the biggest sporting event in the world – FIFA World Cup Qatar 2022™ – and driven by a blend of returning powerhouse franchises and new original productions including new titles under its Tplus brand for Peacock. This upfront season’s theme “Turn It Up” underscores Telemundo’s vision and long-standing commitment to offer bigger and bolder entertainment, world-class sports and trusted news content to engage and resonate with Latinos across languages and across every platform.
ESTRELLA MEDIA unveils 2022-2023 Content Roadmap
Estrella Media announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
NEWFRONT 2022 Canela Media
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music, and also announced that the company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16.
U.S. Bank launches nation’s first Spanish-language voice assistant for banking
U.S. Bank is the first financial institution in the United States to offer an experience Spanish-speaking customers have never had before: the ability to bank via mobile app in their preferred language – just by speaking it.
Estrella Media’s ‘PREMIOS DE LA RADIO’ returns to Mexico City
Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans not machines. And from that basic misapprehension flows a series of assumptions when digital marketing is put into practice. By Nigel Hollis
DISCOVERY’S U.S. Hispanic Division for 2022-23
Warner Bros. Discovery enters the 2022-23 Upfront season with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace.
