News

Kevin Garrity, Chief Executive Officer of Gen Media Partners has announced the promotion of Ann-Marie Figueira to Senior Vice President Hispanic Platforms and Multicultural Initiatives from Vice President Regional Sales and Hispanic.

Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.

As America’s largest companies increasingly embrace a new leadership role in advancing racial equity, they face a confounding question: What really works?

According to the report, Black (90%) and Hispanic/Latino (91%) workers believe learning new skills will be important for them to succeed in the future.

Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.

The veteran Cuban American journalist and Hispanic TV pioneer Gustavo Godoy has passed at the age of 81 years old in Miami, FL.  Mr. Godoy was a founder of the National Association of Hispanic Journalist, he worked as a news journalist for Spanish International Network (SIN) now Univision and Telemundo.

To begin our new series titled “Industry Spotlight Series”, we have chosen Luis Miguel Messianu – Founder-Creative Chairman-CEO & Isaac Mizrahi Co-President & COO of Miami based ALMA.  We will continue to highlight our great industry executives in this series, asking them key questions about the business.  Enjoy.

The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.

As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming enablement are redefining how global consumers are spending their TV time.

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.

For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.

Premier League season kicks off this weekend across Telemundo platforms, beginning this Friday, August 13 with newly promoted Brentford hosting Arsenal at 3 p.m. ET, live on Universo. Coverage begins at 2:30 p.m. ET with a special La Liga Premier Extra pre-game show.

The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.

As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.

According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions

Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM).

NBCUniversal Telemundo Enterprises announced the creation of a new Hispanic Streaming business division exclusively dedicated to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms.

With business travel budgets hampered, virtual programs continue to take center stage

According to a new study from Fuse Media,  Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent  ̶  or by misrepresenting  ̶  people of color, and that the media now has an obligation to help fix the divide.

Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.