News

There’s never a good time to reduce ad spend, but the challenges and uncertainties brought on by the COVID-19 pandemic were too great for most brands to ignore, driving widespread advertising cutbacks across channels and markets. The pause in spend likely had an adverse effect on brand awareness for many companies, which means that now is the time to get back in the game—but with a strategic, well-balanced approach.

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved.

The role of the Chief Marketing Officer is more difficult than ever: ‘business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.

Radio’s weekly reach is now 97% of March’s numbers, as fall changes are driving more consumers to tune in. When examining AQH, which benefits from the Headphone Adjustment implemented with October 2020 measurement, listening grew 6% (4% can be attributed to the adjustment and 2% to organic growth).

Brands need to be more agile than ever, as consumer behavior keeps shifting amid the pandemic

By Gonzalo López Martí      

•     Hispanics are not a monolithic voting block.
•     Outside of South Florida Hispanics lean Dem.
•     If and when they vote.
•     Not yet in large enough quantities to change the landscape in Texas or California.
•     Getting there though.

Federal Communications Commission’s Wireline Competition Bureau announced that funding through Stage 2 of the Uniendo a Puerto Rico Fund will result in all locations in Puerto Rico having access to fixed broadband service with speeds of at least 100 Mbps.  And nearly one-third of those locations will have access to fixed broadband service with speeds of at least 1 Gbps.    

Product development and innovation in the consumer-goods industry has never been easy. The involvement of many stakeholders creates a multitude of opportunities for even the most promising innovations to go off track. And competing priorities can cause organizations to lose sight of the initial product and business goals.

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson – Radio TV Business Report

Latino voters are less likely than all U.S. voters to say they are extremely motivated to vote in the upcoming presidential election, with the Latino electorate expressing less interest overall in the presidential campaigns, according to a Pew Research Center survey conducted Sept. 30-Oct. 5.
About half of Latino voters say they are ‘extremely motivated’ to vote for president in 2020

Brands need to be more agile than ever, as consumer behavior keeps shifting amid the pandemic

Multicultural audiences are significantly driving mainstream identity and influencing emerging trends. According to UM’s Annual Cultural Dimension study, two out of five general population consumers indicate being influenced by Latino, Black, and Asian segments when it comes to passion points like music, fashion, hair care, food, sports, and more.

In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, “leave your mark” in English. With this sentiment as the inspiration, Cheetos announced a new multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

As the COVID-19 pandemic extends beyond seven months, the year-end holidays are next in line for disruption.

Multicultural consumers are poised to become the majority in the next twenty years. One of the largest demographics in the multicultural ecosystem is U.S. Hispanics, who account for about half the population growth in the country. With slowing immigration, most of that growth is supported by U.S. births. The burgeoning numbers are driving a  1.2 trillion dollar  Hispanic/Latino consumer market, making them an attractive target for companies and brands.

US banks can no longer ignore the current market reality. The necessity of climate risk preparedness is here. Signs abound, both here and abroad: Regulatory agencies, legislators, and investors aren’t only demanding awareness, but also readiness and action as to how climate risk is prioritized within a bank’s risk management framework.