To my dear Amigo, Compadre, Hermano – Rafael Eli, we at HispanicAd and our families do not have the words to express our gratitude and respect to you for the unique relationship and the bonds that united us for so many years.
Our conversations and emotions about literature, art, cinema, business, innovation, relationships, love and the future we both worked towards ensuring that the US Hispanic and Multicultural communities are respected and looked upon as socially, politically and economical viable will be missed. They filled my days and nights, waiting for our next discussion.
After our conversations, for hours my house and office would be abuzz after the loud discussions, the laughs and insights brought forth by our typical Latino to Latino conversations, they were highlights for many of our dinner conversations. You brought your “Jibaro y Guajiro” points of view along with my “Jibaro, Guajiro y Gaucho” views. ¡Que mezcla!
I remmember as if it were yesterday on the corner of Lexington Ave and 42nd Street in NYC in 1999, you were the first person I mentioned that we were going to launch HispanicAd to serve the US Hispanic advertising, marketing, media, public relations and research executive Industry. You said, ¡Pa’ Lante, ni un paso para atraz!
People say that you are lucky if you have one true friend, I count you as one of mine.
Gene Bryan
Fortes en Fide
Rafael Eli passed away peacefully just before 6 a.m.ET this morning from COVID pneumonia.
More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount. By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.
An in-depth guide to measuring the relationship between ad exposure and business outcomes
Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.
Telemundo Deportes will present Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19
Last year, the two launched a startup, a marketing and media content consulting practice called New Majority Ready, LLC. The company cites statistics saying over 53% of the U.S. population under 50 lives in a multicultural or blended household. By Court Stroud
The unfolding public-health and possible economic disaster of the pandemic will disproportionately affect black Americans—unless stakeholders respond immediately.
As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.
Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.
Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.
During this time of uncertainty due to the COVID-19 pandemic, Grammy Award Winner, Pitbull has risen to action by creating a genuinely encouraging message of hope and faith, designed to invoke a sense of positivity and strength in people of all ages. “I Believe That We Will Win (World Anthem)” is a song of much-needed inspiration for humanity!
LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.
NCSolutions (NCS) released new data showing average household grocery spend has fallen since the COVID-19 Extreme Buying peak but still remains elevated at 23% higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.
The latest information from Comscore shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures.
Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
