News

Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning  their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses. 

4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19.   By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.

With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.

Earth Day Network has been overwhelmed with the outpouring of video messages from the global community to show their commitment to the planet. This new slate of content joins the already illustrious programming and individuals who are supporting the event. To read the previously announced list of participants, please go here. This unprecedented global event will be hosted by Ed Begley, Jr. and his daughter, Hayden Begley, a musician and actress.

We review changes relevant to marketers that will occur as the coronavirus crisis evolves.  We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

The Great Lockdown is just the beginning of what is likely to prove a long and difficult road through recession to recovery, and that means advertisers are going to have to answer three difficult questions. Can your brand afford not to advertise? Where should you advertise? And what sort of content should you run?  by Nigel Hollis

During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.

Most people are surprised to learn that nearly 30% of U.S. Hispanics voted for Trump in 2016. Hispanics, it turns out, are not a homogeneous group. Over 50% are U.S. born with roots in 20 countries of origin, each with its own rich cultural and political heritage. The world, however, has changed considerably since 2016. Voters have a clearer idea of the president’s policy priorities and leadership style.

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

As MMM of Florida’s agency of record, WOW MKTG will create comprehensive advertising campaigns for the healthcare brand in the South Florida market.

Puerto Rico based Horoma 3, composed of agencies de la Cruz, Lopito, Ileana & Howie and Sajo/McCann Puerto Rico  studied the impact of Covid-19 on brands.

Living through a pandemic changes a person’s beliefs and behaviors, some of them for life.

As the coronavirus pandemic spreads across the globe, threatening both lives and livelihoods, consumer-packaged-goods (CPG) manufacturers continue to play an important role: producing essential items we all rely on for our health and well-being. CPG leaders have focused on meeting this demand while guarding the safety of employees and customers.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico.

Spanish Broadcasting System, Inc. (“SBS”) launched “La Voz del Negocio Hispano,” “The Voice of Hispanic Business” across its multimedia & entertainment platforms including Radio, TV and Podcast to empower Hispanic business owners with a show hosted by respected journalist, Mario Andres Moreno.

The consumer packaged goods (CPG) industry is currently facing the biggest and fastest change to shopping behavior in modern history as a result of the novel coronavirus (COVID-19) pandemic. Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it’s not an understatement to say that the industry is operating in uncharted territory.  

We all know the theory: brands that spend more on advertising during a recession recover faster when the recession ends. It is a well proven fact. Except this time around we are dealing with a health crisis, the repercussions of which have impacted both demand and supply. And whatever happens, advertising alone is unlikely to do the trick.  by Nigel Hollis

​To be effective in an increasingly technological workplace, workers must know, not just how to use digital tools, but when and why to use them. Critical to this ability is digital agency: the judgment and confidence required to navigate and be effective in unfamiliar digital environments.

Avoid damaging cuts and realign resources in response to fluid shifts in demand from the Covid-19 fallout.

Rafael Eli is familiar to those within the Hispanic television, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Television Summit for the past 18 years. The summit is presented annually by Future’s television industry magazines, Broadcasting & Cable and Multichannel News.  Eli often influenced the selection of the Summit’s award recipients, notably Hispanic TV talent and celebrities with whom he had a personal relationship including talk-show host Cristina Saralegui, sportscaster Andrés Cantor, news anchors Jose Diaz Balart, and Jorge Ramos to name a few.