News

L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.

I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements across agencies. When I circled back to write it up, however, that wasn’t the case as much as I’d expected. The reason, I suspect, is that I selected some of the top-ranked agencies for this exercise. Were I to revisit this topic with a larger group of agencies, including small to midsize agencies that are not necessarily in the “top 100,” I think I’d find a huge amount of redundancy in positioning statements.  by Mark Duval – The Duval Partnership

A year following Hurricane Maria, both the population and poverty rate declined in Puerto Rico.

In the next few weeks, I’ll be completing my tenure as the CMC Chairman of the Board, and after two exciting and productive years, I’ll be passing the baton to my colleague Gonzalo del Fa. It’s only fitting to look back as well as ahead, and reflect on the state of our industry and the future of our organization.  by Isaac Mizrahi – Co=President of ALMA / Chairman of the Culture Marketing Council

When it comes to transformational technologies, the irony that unites them all is how they’re routinely hyped before proven, applied, or even understood among CMOs and marketers. By the time they change the world, people barely notice and are well onto shinier objects. Technological innovations morph and rebrand as they spread throughout society and the business sector. The information superhighway, grid computing, and personal digital assistants (PDAs) are just a few examples.

Brands are realizing they can’t thrive by personalizing only a few customer experiences. Because the brand relationship with the customer changes every day, every hour, with every experience, the investments in occasional outreach are better spent on a process that continuously learns about customers. With that kind of process at hand, chief experience officers and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp. 

Anllelic Lozada is an Integrated Account Executive at Grupo LMH in Puerto Rico.

Televisión Dominicana will air Circo Soledad, a stylized, circus-like concert featuring all the best of legendary Billboard Latin Music Award-winner Ricardo Arjona, on Saturday, September 28, at 9 p.m. ET / 6 p.m. PT.

Median household income for the United States and 14 states increased significantly in 2018 from the previous year, according to U.S. Census Bureau data.  The 2018 American Community Survey (ACS) shows that median household income rose between 2017 and 2018 for 10 of the 25 most populous metropolitan areas.

As the recession fades into the past, Hispanic income has been rising. However, it remains well below the average for total US households. For our latest report on the Hispanic cohort in America, we took a look at their attitudes on finances, finding that they are less upbeat than US consumers in general about their current economic situation. But a sense of upward mobility is an important part of their outlook.

TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs.  The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage.  #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we are firmly entrenched in the digital age?  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that?  by Philip Collier – Global Director of Innovation / Kantar

Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.

Over 32,000 respondents from the LGBTQ (lesbian, gay, bisexual, transgender and queer) communities in 130 countries participated in CMI’s 13th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to present diverse, representative data from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

The Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) honored three Latinas who are leveraging their influence to uplift the Latino community at its annual scholarship program at the Conga Room at LA Live on Thursday, Sept. 12.

As more unmarried couples opted to live together, their profile changed significantly, according to a new study from the U.S. Census Bureau: “Cohabitation over the Last 20 Years: Measuring and Understanding the Changing Demographics of Unmarried Partners, 1996-2017.”

While many automotive manufacturers are abandoning sedans in favor of crossovers, SUVs and pickups, not all U.S. consumers are following suit at the same pace, according to new analysis from business information provider IHS Markit.

Univision Communications Inc. and Amazon announced that they are partnering in the U.S. to introduce new Spanish-language skills on Alexa, Amazon’s cloud-based voice service.

The analysis examines local broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Local radio and television’s influence on the national economy as well as all 50 states and the District of Columbia is broken out in the study.