News
ANA’s GLOBAL LEARNING DAY – November 20, 2023 – FREE ACCESS
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability.
The Simple Question That Gives Your Brand a Competitive Advantage
From one industry to the next, there's no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking "what," more and more of today's highly successful businesses are the result of those asking "how?" Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.
Consumers loyal to streaming, but at what price? [REPORT]
KPMG media consumer survey indicates economic uncertainty, streamflation, and production delays test loyalty of streaming subscribers.
TV content distribution is evolving, and audiences are reaping the benefits
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five different acquired titles1 that are available to stream on multiple services, with one title available on three platforms.
Radio Works to Drive Business Forward
Tapping into radio's loyal, attentive, and social audience yields a boost to the bottom line
TelevisaUnivision and SBT extend their partnership in Brazil Until 2028
TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years.
Americans’ Trust in Scientists, Positive Views of Science Continue to Decline [REPORT]
A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists.
The Ultimate CEO KPI Cheat Sheet [INFOGRAPH]
To be a world class CEO, you can’t just focus on business KPI’s…
Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales
Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.
Addressable Advertising: A Guide to Political Advertising in 2024
When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television's reign as the go-to advertising medium for reaching key voters en masse. While "I Like Ike" may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.
Retail Principles for Artificial Intelligence [WHIEPAPER]
The National Retail Federation released its Principles for the Use of Artificial Intelligence in the Retail Sector to support the industry’s artificial intelligence (AI) governance and strategic planning. Developed through its Center for Digital Risk & Innovation, the principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.
Population Projections by Age, Sex, Nativity, and Hispanic Origin [INTERACTIVE CHARTS]
The analysis covers projected births, deaths and net international migration in addition to population size and composition by age, sex, race, Hispanic origin and nativity.
Top trends from The CMO Survey [REPORT]
The latest edition of The CMO Survey features responses from 316 senior marketing executives on the current landscape and trends marketing leaders and stakeholders are observing. The survey dives into a decline in the use of channel partners, a rise in digital marketing spend, and an alignment between marketing and sales leaders.
Global Population Estimates Vary but Trends Are Clear: Population Growth Is Slowing
Using data from the International Database, the U.S. Census Bureau estimates the world population hit 8 billion on September 26.
Marketing to Generation Alpha
The cohort is more cognizant than previous generations of the environment and the negative effects of technology
reVolver Podcasts Breaks New Ground by Ranking #19 on Podtrac Ranking
reVolver Podcasts announced its groundbreaking achievement of securing the 19th spot on the Podtrac Ranking, marking a historic milestone for the podcasting industry.
U.S. Population Projected to Begin Declining in Second Half of Century
The U.S. population is projected to reach a high of nearly 370 million in 2080 before edging downward to 366 million in 2100. By 2100, the total U.S. resident population is only projected to increase 9.7% from 2022, according to the latest U.S. Census Bureau population projections released today. The projections provide possible scenarios of population change for the nation through the end of the century.
How Race, Age and Gender Shape Attitudes Towards Mental Health [REPORT]
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
Differences Between B2B and B2C Marketing
Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and B2C marketing and how understanding these distinctions is essential for successful marketing campaigns.
