News
Preserving Brand Authenticity Amid Generative-AI Powered Misinformation

Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
BODEN Agency celebrates 15 years – ITS QUINCEAÑERA

BODEN celebrates its 15th anniversary – it's quinceañera – with a service offering expansion and brand refresh. Adding to its core service of helping brands activate campaigns that reach the Hispanic market, the agency launches Hispanic+™, a service offering that helps brands leverage the power of the Hispanic market to transcend into the mainstream. This 15th anniversary marks a critical milestone for BODEN, which builds on its award-winning success to date and celebrates what the agency has become – a communications powerhouse rooted in Hispanic culture.
Telemundo introduces FIFA U-17 WORLD CUP 2023 programming & schedule

Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App.
Counting Every Voice: Understanding Hard-to-Count and Historically Undercounted Populations

In a world driven by data, accurate population counts form the foundation for informed decision-making. As the U.S. Census Bureau prepares for the crucial task of counting our population in the next census, it’s imperative to shine a spotlight on the people and households that we have the most difficulty enumerating.
NTERTAIN Studios announces Season 2 of “LOS MONTANER”

NTERTAIN Studios announced the Season 2 pickup of their acclaimed docu-reality series, "Los Montaner," which follows the iconic Montaner family through their daily life as one of the most famous families in Latin America.
US holiday shopping 2023: Consumer caution and retailer resilience

After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?
How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance

In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I've observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of our capability to "Hispanicize" their marketing strategy - and that's where the term found its roots. By Cristy Clavijo-Kish - Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher
‘Fluent in Amor.’ – Celebrate Bicultural Love.

Match Group’s Chispa in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating.
“WE ARE THE SPIRIT OF THE 200%” for Buchanan’s Blended Scotch Whisky

The "We Are The Spirit Of The 200%" Camppaign unveiled by Buchanan's Blended Scotch Whisky is the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create.
LEADERS FROM ALMA, OMNICOM, PRISA MEDIA AND D EXPOSITO & PARTNERS JOIN HMC BOARD OF DIRECTORS

The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These members will work closely with HMC Chair Isabella Sanchez, VP of Media Integration at Zubi, the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialists.
What Happens When Media Consumption Rates Peak?

Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media's "Global Consumer Media Usage Forecast 2023-2027," putting an even bigger onus on marketers to make their brands stand out or be lost in the haze.
The power of partnership: How the CEO–CMO relationship can drive outsize growth

Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO.
2023 Holiday to Reach Record Spending Levels

The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.
Empowering CMOs: Overcoming Challenges and Building Personal Brands

In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape of marketing leadership and develop a new skill set to drive growth and succeed as individuals.
Telemundo signs multi-year rights for exclusive Home of Chivas in the U.S.

Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms.
Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King [PODCAST]

In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. King is a senior economic advisor to HSBC, having served as the bank’s group chief economist from 1998 to 2015. His latest book, very prescient in timing, is We Need to Talk About Inflation: 14 Urgent Lessons from the Last 2,000 Years.
Need to Know: How to measure digital audiences and campaigns

In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
The TV Ad Landscape Is Changing

Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
Over Half a Million People Self-Identified as Brazilian in 2020 Census

Brazilian was the largest SOR group reported in the 2020 Census race question (excluding Hispanic responses and Multiracial and Multiethnic responses such as "Biracial"). Brazilian was followed by Guyanese, Cabo Verdean, Belizean, and Mauritanian.
AI Can Save Time, But It’s Not Saving Advertising

By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.