News
MaGO! PR Joins the 2023 Class of PRNEWS People of the Year
MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023.
5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]
Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies.
THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO
Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling.
MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour
Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.
Inclusive Beauty Report 2023 [REPORT]
We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across ethnicity, age, income and gender.
What’s Keeping CMOs Up at Night?
With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it's little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual "Marketing On My Mind" report, based on a survey of more than 500 CMOs, the research company Brand Keys offered insight into what's top of mind for marketers who face what the firm called a "perfect storm" of miseries, including the rollercoaster economy and rapidly changing technologies.
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organization look more woke. It was like an Uber for diversity.
Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board.
Marcelo Fiore named Business Development Director for USA / LatAm at LATCOM
Latcom, a specialist company in Out of Home, with more than 200 collaborators globally, with a presence in the United States and Canada, with operations in its hub in New York, Los Angeles and Chicago, and in Toronto and Montreal, continues to strengthen his team with the incorporation of Marcelo Fiore as Business Development Director USA LATAM.
TelevisaUnivision appoints Daniel Coronell as President of Univision News
aniel Coronell has been appointed President, Univision News, rejoining the company after two years. He first joined the Univision News team in early 2011 as Vice President and News Director and occupied other senior positions until he was promoted to President of News in 2016.
Don Browne passes …….
Don Brown passes and was considered the architect of the Telemundo of today. He will be missed.
TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients.
Carlos Abrams-Rivera name CEO of Kraft Heinz
The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft Heinz, effective immediately.
5 Brands Successfully Marketing to Parents
Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. And yet, many companies only seem to market to one demographic and lump parents together as married mothers and fathers, even though this type of family is not necessarily as common as it once was.
Fútbol de Primera acquires exclusive Spanish language audio/streaming rights to Copa América 2024.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Telemundo to premiere ” VUELVE A MI’
Telemundo announced the premiere date of its new original series, Vuelve a Mí, starting Monday, October 9 at 9pm/8c. Starring William Levy (as Santiago), Samadhi Zendejas (as Nuria), Kimberly dos Ramos (as Liana), Ximena Herrera (as Amelia) and Ferdinando Valencia (as Braulio), Vuelve a Mí is a drama full of romantic entanglements in which a mother's unconditional love for her son becomes the common thread that drives the story.
The U.S. Census Bureau released new tables from the 2022 Current Population Survey Annual Social and Economic Supplement.
These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, black alone-or-in-combination, older and foreign-born populations.
Genaro Perez named CMO at Peter Piper Pizza
Peter Piper Pizza, the "food, family and fun" fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand's chief marketing officer, effective immediately.
State of Play Report [ REPORT]
Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes per session deciding what to watch.
