Ad Agency

The OUCH! Factor™ Report 2021 [REPORT]

The hidden cost of pitching revealed.

You’re in the pitch. Do you have a plan to win it?

In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year.  by Jody Sutter

Liberty Communications Names VMLY&R AOR

Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.

Latino civil rights organization drops ‘Latinx’ from official communication

The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language.   Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.

You lost me at “LATINX”

It sounds cool and shows inclusion, but does it resonate with the  community?

Hispanic Representation in Ad Industry Still Lags Behind Where It Should Be

The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!  By Bill Duggan, Group EVP at Association of National Advertisers (ANA)

The Day of Reckoning is Coming for Hispanic Marketing

The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.  By Lee Vann – Captura Group

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone.  Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.

Is Your Agency Open For Business? Do Your Prospects Know That?

Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that?  By Mark Duval – The Duval Partnership

Intriago named VP, Client Partnerships at Captura Group

Captura Group named Elba Intriago as Vice President of Client Partnerships.

What is the secret to great media planning?

New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.

In uncertain times, continuous planning should be the new norm

For brands that were forced to pull back on budgets over the past 18+ months, navigating media planning will involve some level of uncertainty for the foreseeable future.

Are You Sacrificing Long-Term Business Development Success for Short-Term Gains?

When it comes to business development, one of the most crippling obstacles to growth is a short-term mindset. Executives are constantly scrambling to win easy pursuits and manage crises, rather than devoting their energies to building a stable, cohesive business development model for achieving long-term, sustainable growth.

How Agencies Can Strike the Right Balance Between Humility and Arrogance

Agency leaders’ personalities can influence their agency’s cultures and reputations. Beyond that, agencies have their own “personalities,” so to speak, as represented through their brand, culture and positioning.  By Mark Duval – The Duval Partnership

Have You Really Modernized Your Pricing Strategy? Here’s the Test.

Has your firm turned the corner on agency compensation? Many agency executives insist they have, pointing to the fact they have negotiated better hourly rates, better retainers, or better terms on cost-plus remuneration agreements. The problem, of course, is that they are simply getting better and better at doing the wron

In memoriam of three great advertising leaders

Just in time for “Día de los Muertos” when we celebrate the lives of those who have left us and beyond all the terrible deaths caused by Covid19, 2021 has marked the passing of three great advertising leaders for whom I worked for.  By Luis Miguel Messianu, Founder-Creative Chairman-CEO Alma

Future of Corporate Communications [REPORT]

Edelman announced the release of a comprehensive global study revealing a dramatic shift in the importance placed on Corporate Communications by CEOs, Boards of Directors and other C-suite executives at the world’s leading companies. The “Future of Corporate Communications” research finds that the role of Corporate Communications has forever changed – shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value.

Writing a Creative Brief – Important elements [INFOGRAPH]

How to write, sharpen and present better creative briefs.  By Will Humphrey  – Strategy Director at Wunderman Thompson

The Three-Word Brief

Advertising is a small part of marketing. We don’t control the product. We don’t control the pricing. We don’t control the distribution or the customer service or the marketing strategy. The only thing we control is one aspect of communication.

Agency Management As a Risk-Management Advantage

Ten ways scope-management and performance-evaluation programs can help brands assess and mitigate risk

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