Creative

McDonald’s Saweetie Meal

Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order

Hyundai Shares in the #BecauseFútbol passion Univision’s Sábado Futbolero

Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots

100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]

 

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the listBy Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

Do we still need a creative brief? [PODCAST]

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.

Striking a Positive Tone

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

ALMA targets Hispanics for QuickBooks

Latinos are big on tradition, even when it comes to business. For years they have been managing their finances using a document dinosaur, compiling receipts, invoices, and endless printouts into el cuadernito (the notebook).

Cannes Lions 2020/2021: US Hispanic Winners & Shortlists

The Winners and Short List for the 2021 Cannes Lions is final.  US Hispanic Agencies garnered 8 Lions.  Ibero America & Latin American garnered 147 Lions.  Winners are?

Full Funnel Thinking

The funnel as a marketing concept celebrated its 100th birthday some time ago. The magnificently named St. Elmo Lewis came up with the acronym AIDA in 1898. He argued that you need different sorts of advertising to capture Attention, stimulate Interest, stoke the flames of Desire, and finally nudge your audience into Action.

Technology Unleashes Creativity for Brands

An increasingly complex digital landscape can easily spiral out of control

Beyond brand activism: Three routes to inclusive advertising

Inclusion and Diversity in advertising is a hot topic, and one of the creative devices used by many of Kantar’s Creative Effectiveness Award winners. And we know that demonstrating inclusion and diversity in advertising is no longer optional, it’s an imperative. It isn’t just socially and morally right; progressive and inclusive advertising improves ROI.  So how can you get inclusive portrayal of people right in your ads?

Who is most receptive to your ads?

The opportunity for brands is to identify and attract potential shoppers by diverting spend away from competitive brands. Targeting based on real-world purchase behaviours can deliver a measurable improvement in advertising performance.

The Future of Agencies: Blurred Lines and Reimagined Relationships [REPORT]

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

Haz Montana to Head Audio Brands For Meruelo Media.

Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.

Jessica Cuevas Molina joins Captura Group as Executive Creative Director

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

The “New Diversity”​ in Advertising: Corporate Honesty or Hypocrisy??

It is obvious to even the blindfolded and radicals that we are living in weird times, hopefully, time for changes, good ones, time for disruption in many aspects of our personal and professional life, disruption in social and community living, and all of this seems to be bringing -in a very special way- a GRAND remark from the Advertising industry, to re-balance the weight in favor of way more and more print and TV Ads involving people of color and people of Asian ethnicities like it has NEVER seen before in the United States.  By Jorge Parra Photography and AtHome Production: Hybrid Solutions for the Production of Your Commercial Photography and Video Projects in Times of Quarantine and Isolation

The Good Report celebrating the best campaigns for social & environmental responsibility 2020 [REPORT]

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

PEPSI Debuts Pep’s Place

The Better with Pepsi creative campaign debuts today with eight new national commercials.

The U.S. Hispanic Young Lions Competitions 2021

The creatives teams were briefed by the Facebook team, who partnered with Círculo Creativo USA, offering their support by sponsoring this year’s competition in the search for the teams that will once more represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.

Highly awarded creative ideas are significantly more effective

Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.

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